Helix Digital

What the contest holder asked for

Company or website name

Helix Digital

Slogan or Tagline

Media, a step above

Describe your company and organization and target audience

<div style="font-size: 16px; -webkit-text-size-adjust: auto; caret-color: rgb(212, 212, 213); font-family: -apple-system, &quot;Helvetica Neue&quot;; word-spacing: 1px; -webkit-tap-highlight-color: rgba(255, 255, 255, 0.25); border-color: rgb(49, 49, 49); color: rgb(49, 49, 49);"><span data-originalfontsize="14px" data-originalcomputedfontsize="14" style="font-family: sans-serif; font-size: 0.875rem; border-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">Helix Digital is a marketing media company offering drone aerial photography &amp; video, 3D (360 degree) imaging &amp; video, and traditional photography &amp; video, for marketing, social media, and promotional purposes. We like to think of ourselves as professional, creative, and fun.</span><br></div><div style="-webkit-text-size-adjust: auto; word-spacing: 1px; -webkit-tap-highlight-color: rgba(255, 255, 255, 0.25); border-color: rgb(0, 0, 0);"><br></div><div data-originalfontsize="14px" data-originalcomputedfontsize="14" style="-webkit-text-size-adjust: auto; word-spacing: 1px; -webkit-tap-highlight-color: rgba(255, 255, 255, 0.25); font-size: 0.875rem; border-color: rgb(0, 0, 0);">Our clientele is mostly targeted to the following industries, ranked by most to least:</div><ul style="-webkit-text-size-adjust: auto; word-spacing: 1px; -webkit-tap-highlight-color: rgba(255, 255, 255, 0.25); border-color: rgb(0, 0, 0);"><li data-removefontsize="true" data-originalcomputedfontsize="14" style="font-size: 0.875rem; border-color: rgb(0, 0, 0);"><span data-removefontsize="true" data-originalcomputedfontsize="14" style="font-size: 0.875rem; border-color: rgb(0, 0, 0);">Real Estate</span>&nbsp;- we help realtors sell homes and rentals by offering aerial shots, 360 degree promo videos, 3D home tours, pro home pics, house plans, social media reels, and more.&nbsp;</li><li data-removefontsize="true" data-originalcomputedfontsize="14" style="font-size: 0.875rem; border-color: rgb(0, 0, 0);"><span data-removefontsize="true" data-originalcomputedfontsize="14" style="font-size: 0.875rem; border-color: rgb(0, 0, 0);">Commercial/Retail</span>&nbsp;- We offer corporate promotional videos/reels, tours, drone inspections, and corporate social events.&nbsp;</li><li data-removefontsize="true" data-originalcomputedfontsize="14" style="font-size: 0.875rem; border-color: rgb(0, 0, 0);"><span data-removefontsize="true" data-originalcomputedfontsize="14" style="font-size: 0.875rem; border-color: rgb(0, 0, 0);">Events &amp; Community</span>&nbsp;- We work with cities, chambers of commerce, schools and universities, and community events providing drone, 3D, and photography services.</li><li data-removefontsize="true" data-originalcomputedfontsize="14" style="font-size: 0.875rem; border-color: rgb(0, 0, 0);"><span data-removefontsize="true" data-originalcomputedfontsize="14" style="font-size: 0.875rem; border-color: rgb(0, 0, 0);">Agricultural/Industrial</span>&nbsp;- We’re drone pilots offering inspections, mapping, surveying, and eventually Lidar.&nbsp;</li><li data-removefontsize="true" data-originalcomputedfontsize="14" style="font-size: 0.875rem; border-color: rgb(0, 0, 0);"><span data-removefontsize="true" data-originalcomputedfontsize="14" style="font-size: 0.875rem; border-color: rgb(0, 0, 0);">Personal</span>&nbsp;- we offer drone and 360 video services to weddings, and family events.</li></ul>

The design should have the following

<div data-removefontsize="true" data-originalcomputedfontsize="16" style="font-size: 1rem; -webkit-text-size-adjust: auto; caret-color: rgb(212, 212, 213); font-family: -apple-system, &quot;Helvetica Neue&quot;; word-spacing: 1px; -webkit-tap-highlight-color: rgba(255, 255, 255, 0.25); border-color: rgb(49, 49, 49); color: rgb(49, 49, 49);">Here are a few creative ideas we thought of:</div><ul style="font-size: 16px; -webkit-text-size-adjust: auto; caret-color: rgb(212, 212, 213); font-family: -apple-system, &quot;Helvetica Neue&quot;; word-spacing: 1px; -webkit-tap-highlight-color: rgba(255, 255, 255, 0.25); border-color: rgb(49, 49, 49); color: rgb(49, 49, 49);"><li data-removefontsize="true" data-originalcomputedfontsize="16" style="font-size: 1rem; border-color: rgb(49, 49, 49);">We want the logo to be very simple so that it can be easily and cheaply embroidered or printed on any media. At the same time it needs to be quickly recognizable.</li><li data-removefontsize="true" data-originalcomputedfontsize="16" style="font-size: 1rem; border-color: rgb(49, 49, 49);">We want this to look like a tech company so an abstract version of moving propellers that give the hint of a drone but not so clipart-like.</li><li data-removefontsize="true" data-originalcomputedfontsize="16" style="font-size: 1rem; border-color: rgb(49, 49, 49);">We want the logo to feel premium to exude what we have to offer is a higher tier service</li><li data-removefontsize="true" data-originalcomputedfontsize="16" style="font-size: 1rem; border-color: rgb(49, 49, 49);">We like the concept of an Original design incorporating HD as the logo</li></ul>

This logo will be used for

[object Object], [object Object], [object Object], [object Object]

This design should not have this in the entries

<ul style="-webkit-text-size-adjust: auto; word-spacing: 1px; -webkit-tap-highlight-color: rgba(255, 255, 255, 0.25); border-color: rgb(0, 0, 0);"><li data-removefontsize="true" data-originalcomputedfontsize="14" style="font-size: 0.875rem; border-color: rgb(0, 0, 0);"><span data-removefontsize="true" data-originalcomputedfontsize="14" style="font-size: 0.875rem; border-color: rgb(0, 0, 0);">Not cartooney</span>&nbsp;- we’re professionals who like to have fun but take our job very seriously. We need to appeal to a corporate customer first and foremost.</li><li data-removefontsize="true" data-originalcomputedfontsize="14" style="font-size: 0.875rem; border-color: rgb(0, 0, 0);"><span data-removefontsize="true" data-originalcomputedfontsize="14" style="font-size: 0.875rem; border-color: rgb(0, 0, 0);">Not complex</span>- we want a neat, clean, simple design that is easily printed in all formats or embroidered on hats and people can easily recognize what we do. Not lots of complex lines or detail, sometimes less is more.</li><li data-removefontsize="true" data-originalcomputedfontsize="14" style="font-size: 0.875rem; border-color: rgb(0, 0, 0);"><span data-removefontsize="true" data-originalcomputedfontsize="14" style="font-size: 0.875rem; border-color: rgb(0, 0, 0);">Not lots of colors</span>&nbsp;- two main colors with a third scent at most. This is cheaper for print and embroidery work. But maybe ya'll will surprise us.</li><li data-removefontsize="true" data-originalcomputedfontsize="14" style="font-size: 0.875rem; border-color: rgb(0, 0, 0);"><span data-removefontsize="true" data-originalcomputedfontsize="14" style="font-size: 0.875rem; border-color: rgb(0, 0, 0);">Not folksy</span>&nbsp;- we like technology and using the latest gear so modern, futuristic without looking alien is preferred.</li></ul>

These values are what the logo should communicate

[object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object]

What style of logo would you like?

[object Object], [object Object]

Colors to use in the design

<p>3 options: primary | secondary | accent</p><p>1. Dark grey/slate | purple | orange/yellow </p><p>(want gold but hard to produce on shirt/print without being just yellow)</p><p>2. Purple | dark gray/slate | orange/yellow</p><p>3. Purple | orange/yellow | dark grey/slate</p><p><b data-removefontsize="true" data-originalcomputedfontsize="14" style="-webkit-text-size-adjust: auto; caret-color: rgb(255, 255, 255); font-size: 0.875rem; word-spacing: 1px; -webkit-tap-highlight-color: rgba(255, 255, 255, 0.25); border-color: rgb(0, 0, 0);">Note:</b><span style="-webkit-text-size-adjust: auto; caret-color: rgb(255, 255, 255); word-spacing: 1px; -webkit-tap-highlight-color: rgba(255, 255, 255, 0.25); border-color: rgb(0, 0, 0);">&nbsp;the purple should be more a royal purple that pops abs isn't too bright or dark and not lilac. Dark gray is charcoal or graphite combined with light gray or slate. Orangey-yellow should</span><span data-originalfontsize="0.875rem" data-originalcomputedfontsize="14" style="-webkit-text-size-adjust: auto; caret-color: rgb(255, 255, 255); font-size: 0.875rem; word-spacing: 1px; -webkit-tap-highlight-color: rgba(255, 255, 255, 0.25); border-color: rgb(0, 0, 0);">&nbsp;not be primary orange... we're not Fedex.</span><br></p>

Types of files I need for this design

[object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object]

Briefly describe your contest

Media Marketing company craves new logo to launch their brand.