Chinaberry Hill -a Logo Design Contest by hilleremy

Creative Brief

Contest received 108 entries and the contest holder has awarded a winner.

Company or website name

Chinaberry Hill

Describe your company and organization and target audience

This is a in-home, handmade jewelry business that was inspired by my time as a little girl when I would garden, explore and learn with my grandparents. My grandmother had told me about Chinaberry trees and how the seeds in the berries could be used to make bead. She passed away before she could teach me. So when Covid shut us all indoors, I sought to teach myself how to make the beads and make beautiful things. My target audience would be (mostly) women who appreciate handmade artistry and natural materials. It will mostly be word of mouth and social-media marketed.

The design should have the following

The design needs to be simple, but elegant. I picture it being a tree logo with the name of the company. Perhaps the words are script and make the tree.. or maybe the tree is off to the side and the HILL is made out of the script words "Chinaberry Hill." I want it it work easily in monochrome, since I might be using a monochrome stamp on my product tags and packaging. I would like to see a color version too, but it has to work in B/W easily. These are examples of what the Chinaberry tree looks like. https://www.google.com/search?q=chinaberry+tree&sxsrf=ALiCzsY3m36azUcHwyejG4SEplH1cvdUmw:1657739805070&source=lnms&tbm=isch&sa=X&ved=2ahUKEwjp7NeByvb4AhUAoWoFHQDADmcQ_AUoAXoECAIQAw&biw=1117&bih=751&dpr=1 It is when the berries get golden after the winter that you can harvest them in the late winter/early spring.

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)

This design should not have this in the entries

No Papyrus, Copperplate or Comic Sans or I will surely die and you surely will not win the contest. I don't really like purple or orange.

Colors to use in the design

My website is HORRIBLE, but you can go there to get an idea if you would like. www.chinaberry-hill.com I like natural colors: browns/blues/teal/green

Briefly describe your contest

A boutique business inspired by a beloved grandmother, Chinaberry Hill is creating beautiful and meaningful jewelry out of sustainable resources.