Creative Brief

Company or website name

Charlotte Thrives On Plants

Slogan or Tagline

Eat Local

Describe your company and organization and target audience

Charlotte Thrives On Plants is in the beginning stages of becoming a marketing agency for vegan businesses or businesses that have plant-based options. We will be targeting restaurants, bakeries, eateries, bars, grocery stores, locally-made products, etc. See instagram: https://www.instagram.com/charlotte_thrives_on_plants/

The design should have the following

The skyline of Charlotte, NC - the silhouettes of the buildings will also be vegetables (see image for sketch idea). Will also include pictures of the 5 buildings.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)
• Television/screen

Colors to use in the design

Match the colors to the plants being used (carrot, broccoli, corn, eggplant, watermelon). I know there is an avocado for building #4 in the sketch, but I would like it to be an eggplant instead. Will include that concept in an image too. Also, would like for it to be the broccoli building first, then carrot, corn, eggplant, and watermelon last. Thank you for taking this on!

Briefly describe your contest

Logo - need to turn the Charlotte skyline into vegetable buildings!