Carefree Cape -a Logo Design Contest by kimberlyr

Creative Brief

Contest received 1042 entries and the contest holder has awarded a winner.

Company or website name

Carefree Cape

Slogan or Tagline

Advanced Home Management

Describe your company and organization and target audience

We are a property management company that takes care of homes (primarily second homes) so that all their owners have to do is show up and enjoy! We handle landscaping, cleaning, maintenance, property checks, and anything else a homeowner may need to ensure that their property is well taken care of. We are on call 24/7 for any needs, and take pride in our professionalism, quick response, and complete head to toe care.

The design should have the following

We are open to both initials only (CFC) and letter and image options. We would like a more minimalist, modern look. Most of our clients are on the wealthier side, so we'd like to communicate a classy/sophisticated feel. We are based on Cape Cod, which is a beach community, so we are open to a nautical/beachy design but it's certainly not a requirement.

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Merchandise (mugs, t-shirts etc.)
  • Signs (including shops, billboards etc.)

This design should not have this in the entries

We would like to avoid the logo being a house/houses. Pretty much every property management and landscaping company in our area has a house in their logo, and we'd prefer to stand out from the crowd.

These values are what the logo should communicate

  • Feminine Masculine
  • Simple Complicated
  • Gray Colorful
  • Subtle Bright
  • Quiet Loud
  • Basic Luxurious
  • Expensive Affordable
  • Playful Serious
  • Modern Classical
  • Raw Refined
  • Exotic Ordinary
  • Sporty Elegant
  • Adventurous Safe

What style of logo would you like?

Colors to use in the design

Blues, grays, tans.

Briefly describe your contest

We're looking for a fresh, modern look for our property management company. Leaning toward a minimalist feel.