BURLYX

What the contest holder asked for

Company or website name

BURLYX

Slogan or Tagline

No Peel. No Fade. No Excuses.

Describe your company and organization and target audience

<div>BURLYX is a premium D2C protective coatings brand launching in Spring 2026. We sell industrial-grade polyurethane coatings for truck beds, vehicle exteriors, boats, trailers, and outdoor surfaces. Our formula delivers over 2x the adhesion strength of standard coatings, backed by a 5-year warranty.</div><div><br></div><div>Our target audience is men aged 35-60+ who are mechanically capable DIYers — truck owners, boat owners, equipment owners, and trades workers. They have disposable income, value quality over price, and many have been burned by cheaper products that peeled and failed. They want professional-grade results without paying for a professional install.</div><div><br></div><div>Our brand archetype is "The Protector with an Engineer's Voice" — we communicate with technical authority, proof-first confidence, and industrial seriousness. Think strength, reliability, and engineering credibility — not lifestyle aesthetics or casual friendliness.</div><div><br></div><div>We compete against cheap DIY products (Herculiner, Rust-Oleum) and expensive professional installs (Line-X, Rhino). BURLYX occupies the premium middle ground: commercial-grade chemistry, DIY-accessible execution.</div>

The design should have the following

<div><b>UPDATED DIRECTION: </b><u>PLEASE READ CAREFULLY</u></div><div>The uploaded reference image (the 3D metallic bear/shield concept) is now the TARGET. I need a designer who can recreate this exact logo as a professional vector file with full layered source files.<br><br></div><div><b>YOUR TASK:</b></div><div>Recreate the reference concept with the same level of detail, metallic shading, brushed steel textures, geometric faceted bear, rivet details, and overall composition. This is not a <i>"use as inspiration</i>" brief rather I need a faithful, professional-quality vector reproduction of what you see in that image.<br><br></div><div><b>THE ONLY THREE CHANGES</b> from the reference:<br><br></div><div><b>1. ADD THE TAGLINE: "No Peel. No Fade. No Excuses."</b></div><div>Integrate it into the lower portion of the shield design — think of a banner, scroll, or plate element that belongs with the shield aesthetically. It should feel like part of the original design, not bolted on as an afterthought. Also provide a clean version WITHOUT the tagline.<br><br></div><div><b>2. IMPROVE THE "BURLYX" TYPOGRAPHY</b></div><div>The font in the reference is acceptable but could be stronger. You have creative freedom to propose a bolder, more industrial typeface for the wordmark something with more weight and character that fits the metallic/industrial aesthetic. Keep it clean, bold, and readable. No script, no thin, no decorative fonts.<br><br></div><div><b>3. ADD DIMENSIONAL DEPTH TO THE LETTERING</b></div><div>The "BURLYX" text in the reference is somewhat flat/ambiguous in depth. I want the lettering to have clear raised/embossed dimensionality with proper highlights and shadows — as if the letters are forged steel plates riveted onto the banner bar. Show realistic light behavior on the curved banner surface. Think stamped metal, cast lettering, or machined type — whatever technique you're strongest in to give the text convincing 3D depth.<br><br></div><div><b>EVERYTHING ELSE</b> stays the same as the reference:</div><ul><li>Same geometric/faceted bear head style</li><li>Same shield shape and proportions</li><li>Same navy + steel/silver metallic color palette</li><li>Same brushed metal textures and surface treatment</li><li>Same rivet/bolt details</li><li>Same level of rendering quality and detail</li><li>Same overall composition and layout</li></ul><div><br></div><div><b>DELIVERABLES:</b></div><ul><li>Version WITH tagline</li><li>Version WITHOUT tagline</li><li>Full color on white background</li><li>Full color on dark background</li><li>Single-color white version (for dark surfaces)</li><li>Source files: .AI, .EPS, .SVG, .PDF, .PNG (high-res transparent)</li></ul><div><br></div><div><b>WHO I'M LOOKING FOR:</b></div><div><i>I need someone who can execute photorealistic metallic rendering in vector format. If this style is in your wheelhouse, show me. If it's not your style, please don't submit a flat or simplified interpretation I need THIS level of detail and finish.</i></div>

This logo will be used for

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This design should not have this in the entries

If it's not your style, please don't submit a flat or simplified interpretation I need THIS level of detail and finish.

These values are what the logo should communicate

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What style of logo would you like?

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Colors to use in the design

Please show the logo on both white and dark backgrounds.

Types of files I need for this design

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Briefly describe your contest

This is the TARGET logo. Recreate it faithfully as a professional vector file with the same detail, same textures, same composition. The only three changes allowed are described in the brief above (tagline, typography, lettering depth). Everything else should match this image as closely as possible. Please show the logo on both white and dark backgrounds.

Upload files

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