Logo Design Contest brief for Burley and Besant Medicare Benefits

Company or website name

Burley and Besant Medicare Benefits

Slogan or Tagline

Providing Sound Advice and Peace of Mind

Describe your company and organization and target audience

We are a medicare supplement firm. Our website is: https://www.medicareinsurancecolorado.com We sell medicare supplement and medicare advantage plans. Medicare has gaps/holes in it and we sell plans that fill in those holes to help covers costs. We are independent and don't work for a specific insurance carrier. The name Burley will possibly drop off in a few years so, Ideally a logo that could take the hit of then just being "Besant Medicare Benefits" Target audience is seniors, ages 65+. Maybe a logo that is simple/easy to read/looks good in black and white. BUT! Not boring. Something that hopefully helps them remember us/recognize the logo when we send them reminders/emails/etc. They are bombarded with advertising and we would like to have a clear logo that they will recognize over time. What sets us apart is sitting down one-on-one with a client and really making sure they understand the health insurance plan they are signing up for. We usually just put the business name and our photos on our print marketing. What we put on some stuff: "Providing Sound Advice and Peace of Mind At Burley & Besant Medicare Benefits, we are committed to providing information that will empower you to make good insurance decisions. Our clients appreciate our dedication to consume education-before, during, and especially after a choice is made."

The design should have the following

?

This logo will be used for

Online (Website, facebook etc.)
Print (business cards, letterheads, brochures etc.)
Merchandise (mugs, t-shirts etc.)
Signs (including shops, billboards etc.)

This design should not have this in the entries

complex fonts that would be hard to read. too busy of a logo. Some people confused medicare vs mediCAID. Medicare is a federal program that provides health coverage if you are 65+ or under 65 and have a disability, no matter your income. (This is the one we sell) Medicaid is a state and federal program that provides health coverage if you have a very low income.