Boyle's Naturals -a Logo Design Contest by BoylesNaturals

Creative Brief

Contest received 61 entries and the contest holder has awarded a winner.

Company or website name

Boyle's Naturals

Slogan or Tagline

Natural personal care products. Smart public health advocacy.

Describe your company and organization and target audience

We make natural personal care products, bar soap, liquid soap, bug repellents, body scrubs, body butter, etc. and also educate about public health issues of our day. See links to our website, blog, podcast at www.boylesnaturals.com, and find us at Instagram @boylesnaturals and FB/TW @boylehealth.

The design should have the following

In my logo for my natural personal care company, Boyle's Naturals (www.boylesnaturals.com), I am currently using the text (in IM Fell English SC / RGB #0c6e77) with a bird sitting on a branch above it. I cropped this bird from a stock photo that I bought legally a while back and there are limitations to using this image. So, I would like a new bird sitting on a branch to sit in the same place above the "Boyle's Naturals" text. I think I'd like the branch to create the look of an arc over the letter N. Thank you for any and all ideas you have. Last little tid bit is that the bird says, "I Love You, Dad." in its center, so please include that in there somewhere, anywhere and any way you can engineer! My company is all about preventing disease and injury after I lost my dad to a completely preventable workplace fall in 1997. Many diseases and health hazards are preventable - so I'm trying to educate people on ways to maintain health. I want to own this bird and have no restrictions on using it commercially. I really like the Boyle's Naturals text I have already, which is in IM Fell English SC and the RGB #0c6e77 so I think I'd like you to focus only on the bird, unless you are compelled by some uncontrollable force to change it :) Thank you so so much from the bottom of my heart.

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Merchandise (mugs, t-shirts etc.)
  • Signs (including shops, billboards etc.)
  • Television/screen

These values are what the logo should communicate

  • Feminine Masculine
  • Simple Complicated
  • Gray Colorful
  • Subtle Bright
  • Quiet Loud
  • Basic Luxurious
  • Expensive Affordable
  • Playful Serious
  • Modern Classical
  • Raw Refined
  • Exotic Ordinary
  • Sporty Elegant
  • Adventurous Safe

What style of logo would you like?

Colors to use in the design

Teal (#0c6e77) and shades of blue and blue-green that compliment that color. Also white and black.

Briefly describe your contest

Need a new bird. Calling all designers of birds!