Creative Brief

Company or website name

Black Sheep Inn

Slogan or Tagline

Hammondsport NY

Describe your company and organization and target audience

Vegan bed and breakfast inn. Logo to be used on apparel such as hoodies, tee-shirts and baseball caps Located in wine country Upstate New York Proximity to Keuka Lake Here's our website; www.stayblacksheepinn.com

The design should have the following

Something similar to Fotodefrappe's winning entry for Black Sheep Bar (here) An outline or silhouette of a whole sheep that should either be white on a black background or black on a white background Should have a modern font to any text Could incorporate an outline of Keuka Lake (very distinct shape) The inn is octagon shaped so we might consider this shape being incorporated.

This logo will be used for

• Merchandise (mugs, t-shirts etc.)

Colors to use in the design

Predominantly black and white with possibly a very small amount of bright colour.