Logo Design contest

Big Picture Brands

Awardedfeatured

Congratulations to winner White_Brown ! They were awarded the contest prize of $400

Prize Awarded
$400
Creatives
13
Entries
605
Contest Views
3,538
Winning entry by White_Brown
Winning entryby White_Brown
Creative Brief

What the contest holder asked for

Company or website name
Big Picture Brands
Slogan or Tagline
-
Describe your company and organization and target audience
<span style="font-family: Arial; font-weight: bold; font-size: 18px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-size-adjust: 100%;">About the Company</span><p class="s10" style="margin-right: 0px; margin-bottom: 6px; margin-left: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); line-height: 1.2; font-size: 18px;"><span style="line-height: 21.6px;">Big Picture Brands (BPB) is a franchise production studio. The model is built on a Hollywood studio framework: BPB acquires, builds, and scales franchise brands to exit. Think of it as a studio lot where each franchise brand is a production, and the infrastructure (sales, marketing, operations, content) is the studio machine behind them.</span></p><p class="s11" style="margin-right: 0px; margin-bottom: 10px; margin-left: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); line-height: 1.2; font-size: 18px;"><span style="line-height: 21.6px;">The anchor brand is Rolling Suds, a commercial pressure washing franchise with 350+ units across 37 states. BPB will add additional franchise brands over time, each going through the same studio pipeline.</span><span style="font-family: Arial; font-weight: bold; -webkit-text-size-adjust: 100%;">&nbsp;</span></p><p class="s11" style="margin-right: 0px; margin-bottom: 10px; margin-left: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); line-height: 1.2; font-size: 18px;"><span style="font-family: Arial; font-weight: bold; -webkit-text-size-adjust: 100%;">Audience Avatars</span></p><p class="s11" style="margin-right: 0px; margin-bottom: 10px; margin-left: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); line-height: 1.2; font-size: 18px;"><span style="line-height: 21.6px;">The BPB logo will be seen by four distinct audiences. The design must resonate across all of them.</span></p><p class="s13" style="margin: 14px 0px 6px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); line-height: 1.2; font-size: 18px;"><span class="s12" style="line-height: 16.799999px; color: rgb(51, 51, 51); font-size: 14px; font-family: Arial; font-weight: bold;"><span class="bumpedFont15" style="line-height: 25.200001px; font-size: 1.5em;">1. Franchise Brand Founders &amp; Operators</span></span></p><p class="s22" style="margin-right: 0px; margin-bottom: 4px; margin-left: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); line-height: 1.2; font-size: 18px;"><span class="s14" style="line-height: 21.6px; font-weight: bold;">Who:&nbsp;</span><span style="line-height: 21.6px;">Owners of emerging franchise brands (typically 10-100 units) looking for a growth partner or exit path.</span></p><p class="s11" style="margin-right: 0px; margin-bottom: 10px; margin-left: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); line-height: 1.2; font-size: 18px;"><span class="s14" style="line-height: 21.6px; font-weight: bold;">What they need to feel:&nbsp;</span><span style="line-height: 21.6px;">"These people are serious operators. They have the infrastructure to take my brand further than I can alone." The logo should feel like a credible, well-capitalized studio, not a scrappy startup.</span></p><p class="s13" style="margin: 14px 0px 6px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); line-height: 1.2; font-size: 18px;"><span class="s12" style="line-height: 16.799999px; color: rgb(51, 51, 51); font-size: 14px; font-family: Arial; font-weight: bold;"><span class="bumpedFont15" style="line-height: 25.200001px; font-size: 1.5em;">2. Franchise Buyers / Prospective Franchisees</span></span></p><p class="s22" style="margin-right: 0px; margin-bottom: 4px; margin-left: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); line-height: 1.2; font-size: 18px;"><span class="s14" style="line-height: 21.6px; font-weight: bold;">Who:&nbsp;</span><span style="line-height: 21.6px;">Entrepreneurs evaluating franchise opportunities. They may encounter BPB through broker networks, franchise expos, or content. Many are career changers investing $100K-$300K of personal capital.</span></p><p class="s11" style="margin-right: 0px; margin-bottom: 10px; margin-left: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); line-height: 1.2; font-size: 18px;"><span class="s14" style="line-height: 21.6px; font-weight: bold;">What they need to feel:&nbsp;</span><span style="line-height: 21.6px;">"The brands under this studio have real support behind them." The logo should communicate stability and a proven machine, reinforcing confidence in any brand BPB backs.</span></p><p class="s13" style="margin: 14px 0px 6px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); line-height: 1.2; font-size: 18px;"><span class="s12" style="line-height: 16.799999px; color: rgb(51, 51, 51); font-size: 14px; font-family: Arial; font-weight: bold;"><span class="bumpedFont15" style="line-height: 25.200001px; font-size: 1.5em;">3. Private Equity / Strategic Acquirers</span></span></p><p class="s22" style="margin-right: 0px; margin-bottom: 4px; margin-left: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); line-height: 1.2; font-size: 18px;"><span class="s14" style="line-height: 21.6px; font-weight: bold;">Who:&nbsp;</span><span style="line-height: 21.6px;">PE firms, family offices, and strategic buyers who will eventually acquire BPB's brands at exit. These are sophisticated financial operators.</span></p><p class="s11" style="margin-right: 0px; margin-bottom: 10px; margin-left: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); line-height: 1.2; font-size: 18px;"><span class="s14" style="line-height: 21.6px; font-weight: bold;">What they need to feel:&nbsp;</span><span style="line-height: 21.6px;">"This is a platform, not a single asset." The logo and overall brand should signal a repeatable system, a portfolio approach, and institutional quality. The spotlight metaphor supports this: BPB shines the light on each brand, implying a pipeline.</span></p><p class="s13" style="margin: 14px 0px 6px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); line-height: 1.2; font-size: 18px;"><span class="s12" style="line-height: 16.799999px; color: rgb(51, 51, 51); font-size: 14px; font-family: Arial; font-weight: bold;"><span class="bumpedFont15" style="line-height: 25.200001px; font-size: 1.5em;">4. Industry / Content Audience</span></span></p><p class="s22" style="margin-right: 0px; margin-bottom: 4px; margin-left: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); line-height: 1.2; font-size: 18px;"><span class="s14" style="line-height: 21.6px; font-weight: bold;">Who:&nbsp;</span><span style="line-height: 21.6px;">Franchise industry professionals, brokers, consultants, and the broader LinkedIn/content audience who follow BPB's thought leadership. Also includes potential hires and vendor partners.</span></p><p class="s11" style="margin-right: 0px; margin-bottom: 10px; margin-left: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); line-height: 1.2; font-size: 18px;"><span class="s14" style="line-height: 21.6px; font-weight: bold;">What they need to feel:&nbsp;</span><span style="line-height: 21.6px;">"These guys are doing something different." The Hollywood studio metaphor is the differentiator. The logo should nod to entertainment/production without being literal or cheesy. The spotlight does this naturally.</span></p><p class="s9" style="margin: 18px 0px 10px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); line-height: 1.2; font-size: 18px;"><span class="s8" style="line-height: 21.6px; font-family: Arial; font-weight: bold;">Reference Notes for Designers</span></p><div class="s16" style="-webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); margin: 0px 0px 4px 36px; line-height: 1.2; text-indent: -18px; font-size: 18px;"><span style="line-height: 21.6px;">•&nbsp;</span><span class="s14" style="line-height: 21.6px; font-weight: bold;">BPB has a mascot named Flick</span><span style="line-height: 21.6px;">&nbsp;(a spotlight character rendered in black and white line art with gold light only). The logo should feel like it lives in the same visual universe as Flick, but Flick does NOT appear in the logo itself.</span></div><div class="s16" style="-webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); margin: 0px 0px 4px 36px; line-height: 1.2; text-indent: -18px; font-size: 18px;"><span style="line-height: 21.6px;">•&nbsp;</span><span class="s14" style="line-height: 21.6px; font-weight: bold;">Think stage lighting, not movie posters.</span><span style="line-height: 21.6px;">&nbsp;The vibe is backstage, production, the machine behind the show. Not the red carpet or the premiere.</span></div><div class="s16" style="-webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); margin: 0px 0px 4px 36px; line-height: 1.2; text-indent: -18px; font-size: 18px;"><span style="line-height: 21.6px;">•&nbsp;</span><span class="s14" style="line-height: 21.6px; font-weight: bold;">The logo is a blocker for other production work</span><span style="line-height: 21.6px;">&nbsp;(website, animated assets, pitch decks), so turnaround matters.</span></div><div class="s16" style="-webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); margin: 0px 0px 4px 36px; line-height: 1.2; text-indent: -18px; font-size: 18px;"><span style="line-height: 21.6px;">- Please also come up with an individual graphic that embodies Big Picture Brands that can go side by side with a logo that includes the words that when people see it they will automatically know that's BPB regardless if they see the words or letters</span></div>
The design should have the following
<p class="p1" style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-width: normal; font-size: 17px; line-height: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-size-adjust: auto;"><span class="s1" style="font-family: UICTFontTextStyleEmphasizedBody; font-weight: bold;">What the Logo Needs to Do</span></p><p class="p1" style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-width: normal; font-size: 17px; line-height: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-size-adjust: auto;"><span class="s2" style="font-family: UICTFontTextStyleBody;">There is one functional requirement that matters more than anything else:</span></p><p class="p1" style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-width: normal; font-size: 17px; line-height: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-size-adjust: auto;"><span class="s1" style="font-family: UICTFontTextStyleEmphasizedBody; font-weight: bold;">The BPB logo must be able to visually introduce or elevate a partner brand.</span></p><p class="p1" style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-width: normal; font-size: 17px; line-height: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-size-adjust: auto;"><span class="s2" style="font-family: UICTFontTextStyleBody;">BPB is the studio. The franchise brands are the productions. When you see the BPB logo next to a franchise brand name or logo, it should feel like BPB is presenting that brand, shining a light on it, putting it on stage. The relationship between the BPB logo and a partner brand should be intuitive and built into the design, not something you have to explain.</span></p><p class="p1" style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-width: normal; font-size: 17px; line-height: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-size-adjust: auto;"><span class="s2" style="font-family: UICTFontTextStyleBody;">How you solve this is up to you. That said, we have a few ideas below to get you started. You can use one of them, combine them, or go a completely different direction. We want to see YOUR take.</span></p><p class="p1" style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-width: normal; font-size: 17px; line-height: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-size-adjust: auto;"><span class="s1" style="font-family: UICTFontTextStyleEmphasizedBody; font-weight: bold;">Starting Points (Not Requirements)</span></p><p class="p1" style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-width: normal; font-size: 17px; line-height: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-size-adjust: auto;"><span class="s2" style="font-family: UICTFontTextStyleBody;">These are directions we have discussed internally. They are here to give you context and inspiration, not to box you in. You are welcome to explore any of these, none of these, or something we have not thought of.</span></p><p class="p1" style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-width: normal; font-size: 17px; line-height: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-size-adjust: auto;"><span class="s1" style="font-family: UICTFontTextStyleEmphasizedBody; font-weight: bold;">Spotlight Concept</span></p><p class="p1" style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-width: normal; font-size: 17px; line-height: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-size-adjust: auto;"><span class="s2" style="font-family: UICTFontTextStyleBody;">A clean wordmark ("Big Picture Brands") with a spotlight element integrated into the design. The spotlight beam could aim at a partner brand placed nearby. The spotlight could sit at the beginning of the wordmark, the end of it, or above the text like stage lights. The idea is that the light is functional, not decorative. It tells the story of BPB putting brands in the spotlight.</span></p><p class="p1" style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-width: normal; font-size: 17px; line-height: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-size-adjust: auto;"><span class="s2" style="font-family: UICTFontTextStyleBody;">Reference: BPB has a mascot character named Flick who is a spotlight rendered in black and white line art with a gold (#F4A127) light beam. The logo does not need to include Flick, but should feel like it lives in the same visual world.</span></p><p class="p1" style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-width: normal; font-size: 17px; line-height: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-size-adjust: auto;"><span class="s1" style="font-family: UICTFontTextStyleEmphasizedBody; font-weight: bold;">Frame / Presentation Concept</span></p><p class="p1" style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-width: normal; font-size: 17px; line-height: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-size-adjust: auto;"><span class="s2" style="font-family: UICTFontTextStyleBody;">Some kind of frame, border, or visual container built into the BPB logo that a partner brand could sit inside or underneath. Think of it as a stage, a screen, or a presentation format. The challenge here is keeping it from looking like a generic marquee or film strip. If you go this direction, the frame needs to feel modern and clean, not retro-campy.</span></p><p class="p1" style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-width: normal; font-size: 17px; line-height: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-size-adjust: auto;"><span class="s1" style="font-family: UICTFontTextStyleEmphasizedBody; font-weight: bold;">Something Else Entirely</span></p><p class="p1" style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-width: normal; font-size: 17px; line-height: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-size-adjust: auto;"><span class="s2" style="font-family: UICTFontTextStyleBody;">If you see a better way to solve the core problem (BPB logo that visually introduces a partner brand) that we have not described here, we absolutely want to see it. Surprise us.</span></p><p class="p1" style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-width: normal; font-size: 17px; line-height: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-size-adjust: auto;"><span class="s1" style="font-family: UICTFontTextStyleEmphasizedBody; font-weight: bold;">Design Parameters</span></p><p class="p1" style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-width: normal; font-size: 17px; line-height: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-size-adjust: auto;"><span class="s1" style="font-family: UICTFontTextStyleEmphasizedBody; font-weight: bold;">These are non-negotiable.</span></p><p class="p1" style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-width: normal; font-size: 17px; line-height: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-size-adjust: auto;"><span class="s2" style="font-family: UICTFontTextStyleBody;">•&nbsp;</span><span class="s1" style="font-family: UICTFontTextStyleEmphasizedBody; font-weight: bold;">Black and white primary.</span><span class="s2" style="font-family: UICTFontTextStyleBody;">&nbsp;The logo must work in a single color. Clean, simple, modern.</span></p><p class="p1" style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-width: normal; font-size: 17px; line-height: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-size-adjust: auto;"><span class="s2" style="font-family: UICTFontTextStyleBody;">•&nbsp;</span><span class="s1" style="font-family: UICTFontTextStyleEmphasizedBody; font-weight: bold;">Gold accent only.</span><span class="s2" style="font-family: UICTFontTextStyleBody;">&nbsp;If gold is used, it is #F4A127 and it represents light, energy, or the "spotlight" element. It should be used sparingly. The gold is the signature. Overusing it kills the effect.</span></p><p class="p1" style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-width: normal; font-size: 17px; line-height: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-size-adjust: auto;"><span class="s2" style="font-family: UICTFontTextStyleBody;">•&nbsp;</span><span class="s1" style="font-family: UICTFontTextStyleEmphasizedBody; font-weight: bold;">No clip art energy.</span><span class="s2" style="font-family: UICTFontTextStyleBody;">&nbsp;Nothing cartoonish, overly illustrative, or generic. No abstract swooshes, globes, or stock-logo-looking icons.</span></p><p class="p1" style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-width: normal; font-size: 17px; line-height: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-size-adjust: auto;"><span class="s2" style="font-family: UICTFontTextStyleBody;">•&nbsp;</span><span class="s1" style="font-family: UICTFontTextStyleEmphasizedBody; font-weight: bold;">Must include the wordmark.</span><span class="s2" style="font-family: UICTFontTextStyleBody;">&nbsp;"Big Picture Brands" needs to be readable in the primary logo.</span></p><p class="p1" style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-width: normal; font-size: 17px; line-height: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-size-adjust: auto;"><span class="s2" style="font-family: UICTFontTextStyleBody;">•&nbsp;</span><span class="s1" style="font-family: UICTFontTextStyleEmphasizedBody; font-weight: bold;">Must scale.</span><span class="s2" style="font-family: UICTFontTextStyleBody;">&nbsp;The logo will appear on everything from a favicon to a pitch deck to a banner. It needs to work large and small.</span></p><p class="p1" style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-width: normal; font-size: 17px; line-height: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-size-adjust: auto;"><span class="s1" style="font-family: UICTFontTextStyleEmphasizedBody; font-weight: bold;">What to Submit</span></p><p class="p1" style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-width: normal; font-size: 17px; line-height: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-size-adjust: auto;"><span class="s2" style="font-family: UICTFontTextStyleBody;">1.&nbsp;</span><span class="s1" style="font-family: UICTFontTextStyleEmphasizedBody; font-weight: bold;">Your concept(s).</span><span class="s2" style="font-family: UICTFontTextStyleBody;">&nbsp;Show us how you solved the core problem. Multiple directions are welcome.</span></p><p class="p1" style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-width: normal; font-size: 17px; line-height: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-size-adjust: auto;"><span class="s2" style="font-family: UICTFontTextStyleBody;">2.&nbsp;</span><span class="s1" style="font-family: UICTFontTextStyleEmphasizedBody; font-weight: bold;">Primary logo</span><span class="s2" style="font-family: UICTFontTextStyleBody;">&nbsp;(full wordmark + any icon/element) in black on white and white on black.</span></p><p class="p1" style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-width: normal; font-size: 17px; line-height: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-size-adjust: auto;"><span class="s2" style="font-family: UICTFontTextStyleBody;">3.&nbsp;</span><span class="s1" style="font-family: UICTFontTextStyleEmphasizedBody; font-weight: bold;">Color version</span><span class="s2" style="font-family: UICTFontTextStyleBody;">&nbsp;with gold (#F4A127) accent on both light and dark backgrounds.</span></p><p class="p1" style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-width: normal; font-size: 17px; line-height: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-size-adjust: auto;"><span class="s2" style="font-family: UICTFontTextStyleBody;">4.&nbsp;</span><span class="s1" style="font-family: UICTFontTextStyleEmphasizedBody; font-weight: bold;">Icon-only version</span><span class="s2" style="font-family: UICTFontTextStyleBody;">&nbsp;for favicon, app icon, and social avatar use.</span></p><p class="p1" style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-width: normal; font-size: 17px; line-height: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-size-adjust: auto;"><span class="s2" style="font-family: UICTFontTextStyleBody;">5.&nbsp;</span><span class="s1" style="font-family: UICTFontTextStyleEmphasizedBody; font-weight: bold;">Brand lockup mockup</span><span class="s2" style="font-family: UICTFontTextStyleBody;">&nbsp;showing the BPB logo alongside or presenting a sample brand name (you can use "Rolling Suds" as the example). This is critical. We need to see how your design solves the "introducing a partner brand" problem in practice.</span></p><p class="p2" style="margin-right: 0px; margin-bottom: 3px; margin-left: 0px; font-width: normal; font-size: 28px; line-height: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-size-adjust: auto;"><span class="s2" style="font-family: UICTFontTextStyleBody; font-size: 17px;">6.&nbsp;File formats (for winner):</span><span class="s3" style="font-family: UICTFontTextStyleBody; font-weight: bold;">&nbsp;Vector (AI/EPS/SVG), PNG (transparent), and PDF.</span></p>
This logo will be used for
[object Object], [object Object], [object Object]
This design should not have this in the entries
<p class="p1" style="margin-right: 0px; margin-bottom: 3px; margin-left: 0px; font-width: normal; font-size: 28px; line-height: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-size-adjust: auto;"><span class="s1" style="font-family: UICTFontTextStyleBody; font-weight: bold;">Big picture brands colors&nbsp;</span></p><p class="p2" style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-width: normal; font-size: 17px; line-height: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; min-height: 22px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-size-adjust: auto;"><span class="s2" style="font-family: UICTFontTextStyleBody;"></span><br></p><p class="p3" style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-width: normal; font-size: 17px; line-height: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-size-adjust: auto;"><span class="s2" style="font-family: UICTFontTextStyleBody;"><span class="Apple-tab-span" style="white-space: pre;"> </span>∙<span class="Apple-tab-span" style="white-space: pre;"> </span>Studio Gold: #F4A127</span></p><p class="p3" style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-width: normal; font-size: 17px; line-height: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-size-adjust: auto;"><span class="s2" style="font-family: UICTFontTextStyleBody;">&nbsp; &nbsp; &nbsp; &nbsp;∙<span class="Apple-tab-span" style="white-space: pre;"> </span>Burnt Orange: #E5771E</span></p><p class="p3" style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-width: normal; font-size: 17px; line-height: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-size-adjust: auto;"><span class="s2" style="font-family: UICTFontTextStyleBody;"><span class="Apple-tab-span" style="white-space: pre;"> </span>∙<span class="Apple-tab-span" style="white-space: pre;"> </span>Curtain Burgundy: #8B2342</span></p><p class="p3" style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-width: normal; font-size: 17px; line-height: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-size-adjust: auto;"><span class="s2" style="font-family: UICTFontTextStyleBody;"><span class="Apple-tab-span" style="white-space: pre;"> </span>∙<span class="Apple-tab-span" style="white-space: pre;"> </span>Retro Mint: #75C8AE</span></p><p class="p3" style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-width: normal; font-size: 17px; line-height: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-size-adjust: auto;"><span class="s2" style="font-family: UICTFontTextStyleBody;"><span class="Apple-tab-span" style="white-space: pre;"> </span>∙<span class="Apple-tab-span" style="white-space: pre;"> </span>Chocolate Brown: #5A3D2B</span></p><p class="p3" style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-width: normal; font-size: 17px; line-height: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-size-adjust: auto;"><span class="s2" style="font-family: UICTFontTextStyleBody;"><span class="Apple-tab-span" style="white-space: pre;"> </span>∙<span class="Apple-tab-span" style="white-space: pre;"> </span>Butter Cream: #FFECB4&nbsp;</span></p><p class="p3" style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-width: normal; font-size: 17px; line-height: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-size-adjust: auto;"><span class="s2" style="font-family: UICTFontTextStyleBody;"><span class="Apple-tab-span" style="white-space: pre;"> </span>∙<span class="Apple-tab-span" style="white-space: pre;"> </span>Warm White: #FFF8EB&nbsp;</span></p><p class="p3" style="margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-width: normal; font-size: 17px; line-height: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.3); -webkit-text-size-adjust: auto;"><span class="s2" style="font-family: UICTFontTextStyleBody;"><span class="Apple-tab-span" style="white-space: pre;"> </span>∙<span class="Apple-tab-span" style="white-space: pre;"> </span>Black: #1A1A1A</span></p>
These values are what the logo should communicate
[object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object]
What style of logo would you like?
[object Object], [object Object], [object Object]
Colors to use in the design
see above
Types of files I need for this design
[object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object]
Briefly describe your contest
Design the logo for the first and only franchise brand production studio in the world!