Bees Nuts -a Logo Design Contest by MarkLitton

Creative Brief

Contest received 76 entries and the contest holder has awarded a winner.

Company or website name

Bees Nuts

Slogan or Tagline

Get Grinding

Describe your company and organization and target audience

Healthy, irreverent, delicious nut butter.

"Elevate your nut butter experience with this almond peanut butter blend. A touch of honey brings this nut butter to the next level. Unlike the Jif's of the world, we don't need to add sugar to take your tastebuds on a magical ride. Give Bees Nuts a try and discover what you've been missing. We are so confident that you'll love Bees Nuts that we offer a 100% money back guarantee. Try it today!"

We are bringing a new nut butter to the market. Most nut butter brands are boring. Our favorite brand is Nerdy Nuts. They at least try to be fun. However, their peanut butters are not targeted towards the health-conscious nut butter crowd. We are trying to fill the gap in the market for a healthy, yet funny and clever, nut butter, that actually tastes delicious. If you walk into any grocery market, you'll see a whole wall of nut butters that look bland and all have sugar. We are trying to break the mold in both regards. 

We believe that this incredible stand out logo will grace the front page of our website and be on the front of every jar, and combined with our fantastic/very memorable brand name, will allow us to take the nut butter world by storm! And we need your help with this!

The design should have the following

We'll start by saying that we are very open to your artistic intentions. 

We are trying to lean into the slapstick/witty humor of Deez Nuts jokes while not overwhelming the audience with it.

deez nuts Meaning & Origin | Slang by

One of the reasons that Bees Nuts is named as such is because we add a touch of honey in our recipe. In my head, we have an idea for an 'edgy' bee, carrying/riding a pole that has two bags of nuts at the end (representing almonds and peanuts, the two main ingredients, or perhaps what could possibly be considered phallic if one's mind possibly ventured in that direction). Again, the goal is subtlety. We want this jar to be in people's homes where parents wouldn't be mortified to have it on the counter with their kids, but also allow people to think, "they didn't actually do that on purpose, or did they?" If the Honey Nut Cheerios bee is a "1" and the Mickey's Get Stung wasp is a "10" - we are thinking around a "6.5/7." In the future, I envision a video with our bee flying around with a spray paint can, spraying "EAT BEES NUTS" over the marketing campaigns of other nut butter companies.

All of this being said, we are truly open to your ideas and interpretations of this!

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Merchandise (mugs, t-shirts etc.)

Colors to use in the design

We are contemplating leaning into the black and yellow for bees and gold for the honey but are very open to your creative ideas!

Briefly describe your contest

Looking for a witty and clever logo for an emerging Nut Butter juggernaut brand - Bees Nuts!