Balfour Golf & Recreation

What the contest holder asked for

Company or website name

Balfour Golf & Recreation

Slogan or Tagline

Golf Course - "A Les Furber Design, Inspired by Nature" other facilities - no tag line currently

Describe your company and organization and target audience

The Balfour Recreation Commission owns and operates the Balfour Golf Course as well as several other community recreation facilities including fitness centre, community hall, tennis & pickle ball courts, community playing fields and a public wharf. We are looking to evolve our established Balfour Golf Course brand to encompass all of our facilities, hence the move to Balfour Golf and Recreation. Demographics of our target audience are quite broad given the variety of facilities that we operate. I would suggest that outdoor recreation would be one key trait of the majority of our audience.

The design should have the following

The bird in our logo stays and could possibly be updated as the head and right wing at times do not show all that well, particularly when embroidered on clothing. I would like to see versions that use the acronym BGR which is made the prominent component and incorporates the bird into it as well as versions where the bird is made the centre piece and Balfour Golf & Recreation is incorporated.

This logo will be used for

[object Object], [object Object], [object Object], [object Object]

This design should not have this in the entries

The cursive of our current logo needs to go in favour of a more modern look

These values are what the logo should communicate

[object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object]

What style of logo would you like?

[object Object], [object Object], [object Object]

Colors to use in the design

Our brand guidelines as established through www.golfbalfour.com are attached.

Other Facts

-

Briefly describe your contest

A brand evolution

Upload files

-