Back to Go

Company or website name

Back to Go

Slogan or Tagline

Start with a purpose

Describe your company and organization and target audience

Mission Statement

• Full Version: At BTG, we're driven by the joy of activity and the spirit of kindness, offering distinctive, high-quality sports accessories that not only enhance your active lifestyle but also contribute to a greater cause. Every purchase supports autism research and awareness, reflecting our commitment to value, enjoyment, and making a meaningful impact.
• Succinct Version: Enhancing active lifestyles with unique, quality sports accessories while supporting autism research and awareness.

Target Audience

• Profile: Middle-aged adults who lead successful, active lives, value their health, and seek to appear youthful. They are adventurous, competitive yet fun-loving, and deeply invested in contributing to societal well-being.
• Ideal Customer Avatar: Alex, 45, thrives in her marketing career and spends weekends playing tennis or cycling with friends. She is health-conscious, enjoys trying new sports, and prefers products that combine style with functionality. Alex is socially responsible, choosing brands that give back to the community, especially those supporting causes like autism awareness.
• These brand guidelines encapsulate the essence of BTG, ensuring consistency in how the brand is communicated and perceived. Through its unique identity, BTG aims to inspire its audience to embrace an active lifestyle while making a tangible impact on autism research and awareness.