Creative Brief

Company or website name

Ashlar

Describe your company and organization and target audience

Ashlar is a Real Estate company. We are real estate agents that help people sell their home, or help people buy a home. An Ashlar is a building stone, cut true or finished on all faces so that they fit perfectly togheter. This think of the stones that make up the pyramids or machu pichu. Target audience is adults aged 18-100 who are seeking guidance to help them through the home buying or selling process. Color guide is attached, and example of font I'd like is also attached. The font is flexible.

The design should have the following

Ashlar is a finished stone used in masonry construction. Logo does not have to incorporate a stone block, but we are open to it. Want a simple, bold design, not something with a lot of fiddly bits as it will need to be easily understood large and small, in print, web and embroidery.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)
• Television/screen

Colors to use in the design

Main Colors: Dark Green #0044225 White #FFFFFF Secondary Green: #00594F Highlight Colors: Chartreuse / Lime Green: #DFFF00 Red: #B40101

Briefly describe your contest

New logo for real estate company, Ashlar is a type of finished stone block.