Argo Chasing LLC

What the contest holder asked for

Company or website name

Argo Chasing LLC

Slogan or Tagline

Leadership, Experience, Innovation + Execution

Describe your company and organization and target audience

<p>Argo Chasing is a new consulting firm founded by a group of senior "late-career" advisors across numerous industries. All partners have a minimum 20+ years experience in sectors including technology, energy, bioscience and healthcare, defense, and especially government (Federal, State and Municipal), and a very extensive personnel network including every agency of the US government, large enterprises, private equity and venture, and numerous countries around the world.</p><p>The operating objective is to be part thinktank, part execution team.&nbsp;</p><p>The company's primary goal is to find and solve complicated problems at the national and global scale, bringing together disparate partners from around the globe to create meaningful change.</p><p><span style="font-size: 0.875rem;"><br></span></p><p><span style="font-size: 0.875rem;">The customer target includes:</span><br></p><p>- government agencies</p><p>- private equity and large funding entities</p><p>- non-US governments</p><p>- large global organizations</p>

The design should have the following

<p>The name "Argo Chasing" is a poetic reference to the Greek story of Jason and the Argonauts ("Argo" was the name of the ship carrying them). The Argonauts were searching for the Golden Fleece - a treasure of profound worth and importance. That is to say: we are "chasing the Argo," where the Argo is chasing something of profound value.</p><p>The conceptual premise of the company name, other than having a classical literary reference point, is to be the "chase team" or support team behind the group in the front...conceptually, the "wind beneath their sails." As a consultancy the Argo Chasing group intends to provide the support, innovation and leadership to accomplish difficult projects on behalf of the client. Hence: being the "chase" team that is behind and supporting the "customer" in front.</p><p><br></p><p>With that as a conceptual reference, the design needs to be relatively simple and referential...the customers are large and subtle businesses, not consumers. Less is more here.&nbsp;</p><p>Rather than complicated, heavy, or overwrought. It seems as though a visual reference to the ship "The Argo" incorporated into the name makes sense, but I do not want to limit creative thinking here: give me your best idea.</p>

This logo will be used for

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This design should not have this in the entries

<p>We are oriented towards a general usage color pallet that embraces multiple greys and white as its primary foundation, with an accent color that we haven't determined yet. Feel free to make suggestions here.&nbsp;</p><p><br></p><p>The full company name "Argo Chasing LLC" should be included in the logo, however the "LLC" can be small and unobtrusive in the primary design.&nbsp;</p>

These values are what the logo should communicate

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What style of logo would you like?

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Colors to use in the design

See above. Greys, white and an accent color you suggest.

Other Facts

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Briefly describe your contest

Logo for new Global Consultancy: Argo Chasing LLC