Amateur Gardener -a Logo Design Contest by AmateurGardener

Creative Brief

Contest received 420 entries and the contest holder has awarded a winner.

Company or website name

Amateur Gardener

Slogan or Tagline

N/A

Describe your company and organization and target audience

Amateur Gardener is a Sub-Brand of Amateur. Amateur is a lifestyle brand that promotes the concept of doing the things you love for the sake of enjoyment, not the desire to become professional. The target audience for Amateur Gardener is exactly that, amateur gardeners. The target audience for Amateur is anybody that appreciates high quality street wear and participates in any hobby. Future sub-brands will exist under Amateur. Ie. Nike has: Nike SB, Nike Running, Nike Football, Nike Soccer, Nike Golf, etc; Coca Cola has: Coke Zero, Diet Coke, Coke with Lime, Coke II, etc.

The design should have the following

I am looking for a design that has the letter A on top and the words Amateur Gardener below. The design should focus on the word Amateur as this is the primary brand of the company. I would like to use this logo for other sub-brands that will be created under the Amateur Brand in the future. So basically the A and Amateur will never change, but I can swap out Gardener for Fighter, Footballer, Gamer, Artist, etc as the company grows. The logo should be minimalistic, easy to read, modern, and work with multiple color schemes. The Gardener part should be a different font than Amateur and look like it could be interchangeable with other hobbies as the company grows or removed all together when I use the logo for just the Amateur Brand. Some logos I like are Supreme, Obey, Louis Vuitton, Gucci, Coach, Champion, Classic Adidas, Balenciaga, Burberry, Saint Laurent, Berluti, Balmain

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Merchandise (mugs, t-shirts etc.)
  • Signs (including shops, billboards etc.)

This design should not have this in the entries

Should not have pictures of anything else beside what is described above

Colors to use in the design

Black and White

Briefly describe your contest

Please help me with designing a modern logo for my luxury fashion house brand.