Creative Brief

Company or website name

Aldrich Foundation

Describe your company and organization and target audience

Aldrich Foundation is a private foundation established in 2021. We provide financial grants to other non-profit and charitable organizations in the following areas: United States Veterans and their families Medical research for Pediatric Cancer Medical research for ALS We don't have a slogan but our founder wants to do good, help others, and save lives.

The design should have the following

We would like the logo to either be the initial A only or the AF. We don't want the logo to come off stuffy. The logo should be timeless. The work of the foundation will expand to the children and grandchildren of the founder. Hillmanfoundation.org, hewlett.org are 2 logos I like. The founder's mission is to do good with his money and save lives. He is a veteran of the US Navy and he spend much of his career working with the VA. He wants to Pay it forward .

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)

Colors to use in the design

Colors we gravitate to ... Blue, Green, grey, black, white, orange

Briefly describe your contest

We are a startup private foundation. We want a logo that will capture the spirit of charitable giving and kindness but also recognized as a forward thinking business. This logo will be used by future generations. As the foundation grows, the founders children and grandchildren will get involved and pursue their own philanthropic missions. Their mission may be different than the mission of today.