Creative Brief

Company or website name

Wise Guides

Slogan or Tagline

Career Changer

Describe your company and organization and target audience

Our goal is to turn newbies into professional programmers over the course of one year. We do this by providing in-depth training. Our target audience are under-employed people -- women, typically -- from 27 to 43 who find themselves stuck in jobs that offer little as regards to compensation and advancement opportunities.

The design should have the following

We're different from udemy, etc. in that we will teach you exactly what you need to know to get a job. An analogy would be someone who wants to climb Everest. You wouldn't try this without hiring a sherpa. That's us.

This logo will be used for

• Online (Website, facebook etc.)
• Merchandise (mugs, t-shirts etc.)

Briefly describe your contest

Design a logo to inspire non-programmers to learn to code