Windward

Company or website name

Windward

Slogan or Tagline

go with the wind

Describe your company and organization and target audience

Performance sailing apparel 100% made in the USA. Target audience is active sailors and wind + water sport enthusiasts. Demographic is 60% adult men between 18-45 years of age with above average incomes.

Competitor brands include: Musto, Gill, Henri Lloyd, Helly Hansen, SLAM, and Zhik.

The design should have the following

Separate icon and text. Design should be clean, simple, distinctive, modern, and convey these key elements: sailing, American/USA, and wind.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

This design should not have this in the entries

The graphic/icon should not touch the text. Nothing complex. Should not contain multiple colors -- should be able to invert.

What style of logo would you like?

Colors to use in the design

Black and white (or any single color + white)

Briefly describe your contest

Logo Design: Performance Sailing Apparel Brand