Creative Brief

Company or website name

Welsh Pony & Cob Society of America

Slogan or Tagline

Want to be able to add slogans to our graphic like "My Welsh Pony ate my homework" so need the space in the graphic to do that. Do need www.welshpony.org tagline included, possibly with no tagline. Flexibility is key.

Describe your company and organization and target audience

Again, we would like a Welsh pony type figure, need a design that has www.welshpony.org in it and has the space to allow us some flexibility to use it with different sayings, or to stand alone if necessary.

The design should have the following

We are open to new ideas, but would like to include at least a Welsh pony type head or figure. The current WPCSA logo is a Welsh pony head with the characteristic "dished" face. That logo is at www.savefile.com/files/2135711. There is also a full Welsh pony at www.savefile.com/files/2141485. You may want to visit www.welshpony.org website to see other examples of Welsh ponies. Again, we are hoping for a fresher, perhaps more whimsical graphic. We would prefer that the font not be unique as we want to be able to add different slogans to the graphic, and would like a font that we could access to do that. Since the primary purchase of the graphic is for merchandising, flexiblity is key.

This logo will be used for

This design should not have this in the entries

Generally, those who own or would like to own a Welsh pony, and who would like to purchase products to indicate that. We have a current WPCSA logo which can be seen at www.savefile.com/files/2135711, but would like something "fresher" and directed m

Colors to use in the design

Yes. Please see the current WPCSA logo at www.savefile.com/files/2135711, a portrait of a Welsh pony at www.savefile.com/2141485, and the WPCSA website at www.welshpony.org. The current WPCSA logo will be retained, but we are looking for something that is "fresher" and more attractive for merchandising.

Briefly describe your contest

Welsh Pony & Cob Society of America