Uplift Nutrition -a Logo Design Contest by nickfevola

Creative Brief

Contest received 684 entries and the contest holder has awarded a winner.

Company or website name

Uplift Nutrition

Describe your company and organization and target audience

We are a healthy tea, protein coffee and shake bar and our target demographic is 20-40 years old, skewed about 60/40 towards women. Having said that, we do want to attract both men and women, and have customers on the older side of that age range.

Our shakes taste like ice cream, but are nutritionally complete for a meal and low in calories and sugar. We are also more than just a shake bar, offering a positive space in our community for anyone who is excited to live a healthier, happier life.

The design should have the following

Our business is a sister location to others in our area, LevelUp Nutrition and Rise Up Nutrition. We would like our logo to be familiar looking when seen next to those logos, but not a replicate. If there's a way to incorporate an arrow of some type, even in a subtle way, that would likely suffice.

We have attached the logos for LevelUp and Rise Up Nutrition for reference. Again, we are not looking to duplicate these, but just grab an element or two so that they look like they are part of the same family. We're also not looking to have something quite as flashy as the Rise Up logo. Once the Uplift logo is created, we intend to refresh/redesign the LevelUp logo to be on the same level of design as the Rise Up and Uplift logos. That logo will also be moving in the direction of a more clean, inviting look.

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Merchandise (mugs, t-shirts etc.)
  • Signs (including shops, billboards etc.)

This design should not have this in the entries

We cannot actually have a picture of a shake or drink in the design.

Colors to use in the design

Colors should be clean and simple. Maybe one or two colors but not in your face flashy. The space will be off white/cream colored, with plants, wood furniture and maybe some farmhouse-chic steel barstools, etc.

Briefly describe your contest

Logo Design for a Healthy Tea & Shake Bar!