Creative Brief
- BACK TO CONTEST ENTRIES
- CREATIVE BRIEF
Company or website name
Superfly
Slogan or Tagline
Be a Hero.
Describe your company and organization and target audience
We are a brand company. A funky mix of positive energy and superheroes. Encouraging real life superhero actions in a fun and enjoyable way. Our audience is family friendly, likes comic books and the outdoors.
The design should have the following
Just the word "Superfly". This is the primary brand. Additionally as a brand name we would be able to easily add to it depending on the business it's applied to. For example, some of our businesses include: Superfly Kids, Superfly Running, and Superfly Homes.
This logo will be used for
- Online (Website, facebook etc.)
- Print (business cards, letterheads, brochures etc.)
- Merchandise (mugs, t-shirts etc.)
- Signs (including shops, billboards etc.)
- Television/screen
Colors to use in the design
We like the blue/green range of colors: Ocean blue/ bright blue, lime green, aqua
With an appropriate accent color.
Ideally the main "superfly" logo is somewhat neutral, but our "add on, i.e. "kids", "running", "mens", "women", could be a different color/ style as needed without interfering with the original brand.
Briefly describe your contest
Be a Superhero. Fly into this contest. Create Awesomeness.