Creative Brief

Company or website name

Sore Arm

Describe your company and organization and target audience

Our company provides B2C online training programs, primarily to and for educated Millennials.

The design should have the following

We are looking for a vector graphic made of transparencies so the background is the contrast for the design. We want the logo to be a single color so it can be changed as needed. We are looking for two individual elements - the icon and the company name (as text) – that, when combined make the full logo. We do not want a logo that makes the text of the company name part of the icon. See attached examples for guidance.

ICON: We want a playful, cartoonish-type vector graphic icon depicting a person looking back while reaching his / her arm over the shoulder and patting themselves on the back - in a self-congratulatory, playfully-boastful, fun manner. We want the icon to easily depict the company name – and should do so even it’s used as a 16x16 icon in a task tray. Too much detail may not work unless the design complexity can be reduced for smaller display sizes. We prefer the icon be simple. See attached examples for guidance.

COMPANY NAME: The way you design the text of the company name (“SoreArm”) is up to you. You can stack “Sore” over “Arm”, or not. We’re leaving this up to you. In normal use, our company name is used without a space between the “Sore” and the “Arm”.

NAME AND ICON COMBINED: Our preference is for the full logo to be horizontally oriented (approx. 19:9 ratio), versus being square. All ideas are welcomed though. See attached examples for guidance.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)
• Television/screen

This design should not have this in the entries

Do not use multiple colors; Do not use complex details.

Colors to use in the design

We are looking for a vector graphic that uses transparencies, so the background creates contrast for the design. We want all elements of the logo to be one color, so it can be changed as needed.

Briefly describe your contest

A playful, cartoonish-type logo with a person patting their own back - in a self-congratulatory, playfully-boastful, fun manner.