Creative Brief

Company or website name

Sober Fierce

Describe your company and organization and target audience

This is for an alcohol-free podcast. Inspirational, motivational podcast/webcast/brand/influencer for an alcohol-free, sober lifestyle. In addition to web/social media use, we will likely make hats and t-shirts, and other swag with this new Sober Fierce logo! Please see sample ideas in the attached pdf. HAVE FUN!!!!!

The design should have the following

The logo should just be the words “Sober Fierce” stylized in a very modern, stylish, fierce way. The words should stand out, be easily read when being printed on a medium/dark grey t-shirt because we are trying to embrace an edgy, grunge, rock & roll vibe. You can check out the current aesthetic at https://www.youtube.com/channel/UC3uo0bYmnN-QlyqUy98R90A which is just in the beginning phases – just launched this month!

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)
• Television/screen

This design should not have this in the entries

No icons or outside graphics. Please use the approved colors.

Colors to use in the design

The background should be white/transparent. Can be 1-4 colors (PINK #CC4ABA, RED #BE1B54, PURPLE #5D5680, PLUM #460A40, DARK BLUE #1D2B42). Only use colors from this palette – gradients are OK.

Briefly describe your contest

Logo design for new SOBER FIERCE podcast/influencer brand!