Congrats to quimcey for submitting the winning entry
SAMMY'S HARLEM NYC
by shixappeal- 19CREATIVES
- 50ENTRIES
- 6,371CONTEST VIEWS
- $105.00PRIZE AWARDED
Company or website name
SAMMY'S HARLEM NYC
Describe your company and organization and target audience
Sammy's Harlem NYC ("Sammy's Harlem") is a small, contemporary, high end Italian sandwich shop, featuring top quality and locally sourced fresh ingredients including home-made breads, charcuterie, condiments and vegetables. Sammy's Harlem also offers a coffee program, a small selection of pastries and a limited number of craft beers and sodas. Think Tuscany, rustic authentic breads, not a bakery, but with a contemporary, sophisticated atmosphere. Dark wood counters, maroon walls and shelves displaying italian ingredients --no chalk boards.
Sammy's Harlem is primarily a take-out place that will be located near one of the more famous landmarks in Harlem, such as the Apollo Theater. It will also have limited high-top seating (10-15 seats maximum) in the form of either a communal table or a bar-shelf along the perimeter of the shop. Sandwiches are made to order and not on display.
The target customers are local residents, who have moved into Harlem in the past 5-8 years, tourists (from the Hop on Hop Off Bus Tours) and businesses (corporations, not-for-profit) and churches. A significant portion of the business will be catering.