Logo Design Contest

PrAACtical AAC

by Zangaric

Contest received 23 entries and the contest holder has awarded a winner.

Winning entry by Marijana

Company or website name

PrAACtical AAC

Slogan or Tagline

There is no slogan or tagline.

Describe your company and organization and target audience

I am looking to get a new logo for my website, www.PrAACticalAAC.org. AAC is a clinical field for people with severe communication problems who cannot speak at all due to autism, cerebral palsy, stroke, etc. On my website (which is entirely free and not monetized) I post educational content to help therapists and teachers know how to help them. AAC is for all ages. It uses a lot of special technology to give voices to nonspeaking people. I am a college professor and this website is my way of supporting the global AAC community. It is ranked as the #3 disability blog in the world and has held that position for a while.

The target audience is disability professionals and families of people who have communication disabilities. Approximately 75% are female.

The design should have the following

I am looking for a hand-sketched/hand-lettered look The people who come to my site are often overwhelmed & frightened, so a casual, warm feel is preferred. I would love a touch of whimsy, but still somewhat hip/sophisticated.
The name should be capitalized as follows: PrAACtical AAC
It should include a small hand-sketched bird that looks like a robin. (My late co-founder's name was Robin.)
The font that I use in the new website is Gaegu and another one that is like Helvetica Now Display.

I created a mock-up of what I am looking for and can upload that.

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Merchandise (mugs, t-shirts etc.)

This design should not have this in the entries

It should not be too juvenile in appearance. Some people treat those with disabilities like they are children and I do not want to reinforce that stereotype.

Whimsical but not cartoonish. Nothing formal, fancy, or cold.

Colors to use in the design

I would like to use specific colors that will be used in the new version of the website site. The colors are:
Green #cde77f
Gold #ffd166
Orange #feaa63
Purple #d68fd6
Aqua #7ed2b9
Beige light #f5f1e3
Beige dark #dddbcb

Briefly describe your contest

I am looking for a logo that has a hand-drawn, hand-lettered feel & incorporates specific colors & elements. It will be used to help me suppor