Congrats to quimcey for submitting the winning entry
Old Dutch Diesel Parts
by cliffordtheredd- 15CREATIVES
- 36ENTRIES
- 20,116CONTEST VIEWS
- $250.00PRIZE AWARDED
Company or website name
Old Dutch Diesel Parts
Slogan or Tagline
Tagline Not Necsessary. Optional Examples: "Heavy Duty With A Hankshake", "Diesel Done Dutch's Way", "Diesel Done With A Handshake", "If it's good enough for Dutch, it's good enough for you", "Tough As Nails Diesel"
Describe your company and organization and target audience
Old Dutch Diesel is a secondary diesel parts business to the main company "Capital Reman Exchange" http://capitalremanexchange.com/ which builds heavy duty diesel engines and remanufactures diesel engines parts in our machine shop.
Old Dutch will be a brand focused on selling aftermarket parts for the heavy duty diesel market (Caterpillar, Cummins, Detroit Diesel, Mack, John Deere etc...) The target audience is truck drivers, construction crews (exavators, road paving contractors, backhoes, skid loaders etc) oil and gas guys, agriculture, rachners/cowboys, diesel shops, marine/shipping industry, forestry. Blue collar workers as of such.
The goal is to brand the company around this old diesel mechanic named "Dutch" We are going to tell his unique story of his life (rebellious, hard working, military man, business man, blue collar guy who is now an old man). Think of James Dean as a young man and Sam Elliot as an older guy. We want to estblish this vintage "old school" brand.