Nissan Motorsport

What the contest holder asked for

Company or website name

Nissan Motorsport

Slogan or Tagline

2015 Member

Describe your company and organization and target audience

Nissan Motorsport race in the V8 Supercar championship in Australia. Our target audience is fans of the sport and as such is very broad including Males and Females 18 – 54 years of age.

The design should have the following

Nissan Motorsport are looking to re-brand and re-launch their membership program in 2015. We are looking for an identity and logo to uniquely represent the membership program. Initially branded ‘Kelly Racing’ the team was taken over by Nissan in late 2012 under the identity of ‘Nissan Nismo’. However our membership program remains branded as the ‘Kelly Gang’. We are looking for a new name and logo for our membership program as the ‘Kelly’ reference is no longer relevant to our identity under Nissan. Please find below a few design criteria: - We are looking for a name as well as a logo for the program. An example of an idea that has come from our team is ‘Nissan insiders’ this fits in with our youtube content. - The logo must incorporate, in some way, the words ‘2015 Member’ - The logo must incorporate the ‘Nissan Nismo’ logo. Please view attached file. - We need the logo to be relatively unique and clearly stands out from the rest of our identity. This is so fans can easily identify themselves as members. This could be something along the lines of the outline of a Nissan Altima or one of the driver helmets, but by no means limited to this. - The above being said the logo must be clean and still fit in with Nissan Motorsport’s look and feel. - The logo should ideally work on both a light and a dark background. The logo provided comes in a light background option so it is worth bearing this in mind when coming up with an ideas. Please see our website and you tube channel for an insight into the look and feel of our brand: http://www.nissanmotorsport.com.au/ https://www.youtube.com/user/NissanMotorsportTV

This logo will be used for

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This design should not have this in the entries

Any reference to Kelly Racing

These values are what the logo should communicate

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What style of logo would you like?

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Colors to use in the design

Red and black but not limited to these.

Other Facts

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Upload files

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Briefly describe your contest

Nissan Motorsport Membership program