NAAF New Look -a Logo Design Contest by alexanderfuller

Creative Brief

Contest received 116 entries and the contest holder has awarded a winner.

Company or website name

NAAF New Look

Describe your company and organization and target audience

This is for a UPS internal project. NAAF (North American Air Freight) went through a big change over the past year (and still changing), and the project is called NAAF New Look. We changed perceptions of the product, improved it, and helped it grow. This logo will be used for the project going forward - and will be put onto items of recognition (shirts, mugs, backpacks, etc.).

The design should have the following

The words "NAAF New Look" or "North American Air Freight New Look"
Looking for a clean, modern design that helps it stand out.
It could have one of these elements: airplane, sunglasses, sparkle (something new) - but it doesn't need any of those.
Ideally the logo could be long/horizontal or stacked.

This logo will be used for

  • Print (business cards, letterheads, brochures etc.)
  • Merchandise (mugs, t-shirts etc.)

This design should not have this in the entries

Do not include anything related to UPS or the UPS Shield. This logo will likely go alongside that logo already.

Colors to use in the design

Black, white, greys, blues, UPS brown or variants of brown.

Briefly describe your contest

NAAF New Look - Simple, Modern Logo for Internal Project