Congrats to NATUS for submitting the winning entry
Menoguard
by Menoguard-Probiotics- 29CREATIVES
- 83ENTRIES
- 5,409CONTEST VIEWS
- $210.00PRIZE AWARDED
Company or website name
Menoguard
Describe your company and organization and target audience
Menoguard is a probiotic developed by a doctor who has been studying the correlation between certain probiotic strains and preventing hear disease in women.
We want to communicate the return to “youth” for health. This product will help combat some of the more frustrating symptoms of menopause while protecting against the very real health consequences of estrogen reduction.
Our target audience is a 45-70 year old woman. She has likely been raised with many traditional gender norms in advertising, but is from the baby boomer generation that pushed feminism to the forefront. We need to echo the softer, more feminine packaging without being overt and sexist (pink flowers) about it.