Louisville Thunder eSports Style Logo -a Logo Design Contest by holycapra

Creative Brief

Contest received 156 entries and the contest holder has awarded a winner.

Company or website name

Louisville Thunder eSports Style Logo

Describe your company and organization and target audience

We are an upcoming semi-professional football/soccer club preparing to open up for business in Louisville, Kentucky. Our demographic is kids to middle-aged adults (0-50) and we will operate as a traditional American sports franchise. Mascot, etc. We play fast-paced indoor/arena soccer, and are the defending PASL National Champions under a different name.

The design should have the following

***UPDATE*** We have included file "thunderEXAMPLE1.jpg". This is the overall look we'd like to achieve, with "THUNDER" being used as the larger font (like "ENT") and "LOUISVILLE" as the smaller font (like "ESPORTS"). Instead of the green flames, we'd like yellow lightning.

We're sold on using a Thunderbird (the mythical beast) on our logo. We're hoping to have something original, placed onto a badge. We'd like to be able to pull the Thunderbird out of the logo in order to use it as a secondary logo as well. We are very keen on the eSports style logos, and plan to make people rethink the way football/soccer logos should look. We want something symmetrical, powerful, and intimidating. Thunder should be more prominent than Louisville, and it should be print/jersey capable.

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Merchandise (mugs, t-shirts etc.)
  • Signs (including shops, billboards etc.)
  • Television/screen

This design should not have this in the entries

We are attaching the current proposed color pallet, which is white, 7690 (blue), 306 (light blue), 289 (navy blue), and 116 (yellow). We're open to other color palettes, but it would be difficult to sway things. Please stick to the palette, unless we ask for something different.

You do not need to include a soccer ball on the logo.

Colors to use in the design

White, 7690 (blue), 306 (light blue), 289 (navy blue), and 116 (yellow).

Briefly describe your contest

MASL/M2 Soccer Club Emblem