I Am Sustainable Pittsburgh

by CGgould

14CREATIVES
55ENTRIES
16703CONTEST VIEWS
$150.00PRIZE AWARDED

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Pittsburgh, Pennsylvania, USA is known the world over as a town of grit and determination with iron tough sports teams and heavy industry that fueled a nation.
The prevailing brand is that of Iron City, City of Champions, Steel City. This is great.

There is room however for another identifier that speaks to the innovative, new horizon.
"I Am Sustainable Pittsburgh" has prospects for filling a niche.

Forward thinking, optimistic, aspirational, agent of change... all descriptions for tapping into potential for a viral, separating from the crowd, forward looking, civic identity on the order of "I Love New York."

The nonprofit organization, Sustainable Pittsburgh, wishes to build I Am Sustainable Pittsburgh through numerous means to include t-shirts, bumper stickers, etc. The effort has its start in the I Am Sustainable Pittsburgh Pledge ( found at: sustainablepittsburgh.org/iam )

The target audience: those likely to be attracted to the logo, are younger 16-30s persons and baby boomers that remain idealistic.

About Sustainable Pittsburgh:
Mission:
To affect decision-making in the Pittsburgh Region to integrate economic prosperity, social equity, and environmental quality as the enduring accountability bringing sustainable solutions for communities and businesses.

How:
Accelerate the policy and practice of sustainable development for the region.

Vision:
Through the policy and practice of sustainable development, Southwestern Pennsylvania has a strong economy in which all people can live to their potential, are engaged, and prosper within the means of a clean and healthy environment.

Values:
- Sustainable Development - a better way (integrating 3Es)
- Leadership, integrity in approach & trusted change agent
- Passion for SWPA - diverse people, resources, region
- Sustainability framework for systemic change at scale for the region
- Collaborative in partnerships and public engagement