Freshwater Hippie

Company or website name

Freshwater Hippie

Describe your company and organization and target audience

online retail store, think surf shop style - relaxed trendy clothing for water lovers: boaters, fishing, kayaking, wake surfing, kite surfing, beach lovers... the ultimate summer lifestyle shop with a big agenda. A specific line of clothing will be Peace Love Water (thinking water type peace sign for this design, not the brand logo) with proceeds going to build wells in countries needing clean water.

The design should have the following

Simple.
Summer colors.
Focus on water.
Freshwater maybe 2 colors for Freshwater or a drop of water
Simple fonts - easy to read and identify.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

This design should not have this in the entries

Not feminine. No curly, girly fonts. Black is not a summer fun color. No actual hippie, no peace fingers, no drug references, no saltwater fish, no palm trees. Freshwater is lakes, I keep getting saltwater logos. No logos that look like clip art. Although I like color, many colors are costly when screen printing,- i am trying again, most designs were to busy for one reason or another. thanks

Colors to use in the design

light summer colors - water colors for freshwater, a little darker than pastel, not primary - chilled out happy logo

Briefly describe your contest

FRESHWATER HIPPIE LOGO ** BRANDING CHALLENGE **