Duende Press

What the contest holder asked for

Company or website name

Duende Press

Slogan or Tagline

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Describe your company and organization and target audience

Duende Press is a digital self-publishing press for leaders in social entrepreneurship and the transformation industry.<br /> <br /> Duende Press is a one-stop-shop for providing high-end author coaching, copywriting, publishing (and eventually online marketing) services to assist the already successful entrepreneur in improving and expanding their online presence, attracting new clients or supporters by appealing to a modern tech savvy crowd, transitioning from &ldquo;old&rdquo; publishing to &ldquo;new&rdquo; publishing strategies, increasing their passive revenue streams, and providing an outlet for philanthropy and legacy building via the publication of their knowledge, experience, and/or history and purpose of their social movement. <br /> <br /> The company&#039;s intention is to relieve the client from having to &ldquo;figure everything out themselves&quot; regarding the writing and publication of their digital book, saving them time and stress so they may focus on the work they do best.

The design should have the following

Direct, calm, confident and clear. Duende Press is speaking to a clientele that will connect with clarity and subtlety. The visual should remain geometric with softened edges to represent transformation from thought to publication.<br /> <br /> Color background with white text and thin black outline for best readability.<br /> <br /> FONTS: Bolton (or similar font--to convey clean professionalism, with a hint of imagination)<br /> <br /> <br /> The term &quot;duende&quot; is Spanish and loosely means &quot;to have soul.&quot; It is art that evokes a heightened state of emotion, expression and authenticity. It was derived from the &quot;duende,&quot; an elf or goblin-like Magic creature in Spanish mythology.<br /> <br /> The design MAY include elements of a book and/or elements of a (friendly) mythological creature--but neither of these elements are required. It can have a magical feel, but not overly feminine or complicated. Could also have a (simple) Spanish feel.

This logo will be used for

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This design should not have this in the entries

Images and graphics to avoid &ndash;<br /> Distracting shapes and noise. As a publisher the cleaner the better<br /> Plants/flowers over excess in feminine feel<br /> Avoid brown, purple, orange and red<br />

These values are what the logo should communicate

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What style of logo would you like?

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Colors to use in the design

Up to 3 colors. Two colors are suggested below in RGB. Less is better. Background + text/outlines/accents is recommended.<br /> <br /> Suggested colors:<br /> R = 0<br /> G = 125<br /> B = 189<br /> <br /> R = 11<br /> G = 197<br /> B = 212<br /> <br /> An earthy green could be used as well. <br />

Other Facts

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Briefly describe your contest

Digital Self-Publishing Services for Social Entrepreneurs