Dr. Melissa Briscoe Lamarche -a Logo Design Contest by mblchiro

Creative Brief

Contest received 388 entries and the contest holder has awarded a winner.

Company or website name

Dr. Melissa Briscoe Lamarche

Slogan or Tagline

Health. Strength. Vitality.

Describe your company and organization and target audience

I am a chiropractor who helps people achieve their best health naturally. I utilize 3 pillars of health to achieve my clients goals; the chiropractic adjustment, functional medicine/ clinical nutrition and exercise. I am an expert in the field of human performance (sports medicine). My goal is to reach my patients health goals. My practice is a niche/ boutique practice, in a studio setting. I focus on individual needs and I'm by appointment only. I will give an idea of my personality in hopes it will help with the expression of the designs. I m a happy, playful and jovial person. I am serious as a doctor but I also like to make people feel good, included, special and important. I work to give people hope and encouragement, that there is life beyond sickness, disfunction and dis-ease. I hope this helps!

Target audience: People and families who want to be healthy using a natural approach, without the use of drugs. People who strive to operate and function at their peak performance. People who understand that health is a journey. People who are willing to invest their time and money into their health. People who make health a priority. People with financial stability. Athletes. The chronically ill whom medicine has not helped. Healthy people seeking preventative health care. Youth to geriatric. Male and Female. College educated. People seeking a healthy lifestyle. People willing to pay cash.

The design should have the following

To date my cards and banner backgrounds have been based in orange and white with navy blue, orang and white writing. I intend my office sign to have an orange background. My business cards to have a white background on one side (which will have my name, logo and service descriptors) and an orange background on the other. The white side would ideally have the logo and the orange side my contact info. I like to have blue and orange writing on the white and white with blue writing on the orange, but blue could be acceptable too. I need something eye catching and memorable. Something that speaks to a persons emotions about being healthy, having peak performance and optimum function. I want something that encompasses a body in motion with life, vigor, strength, health and function. I like arial and calibre type fonts, but I am open to ideas, nothing to round though. I also would like to have the image part of the logo to the left of my name. I would like my name written out in full with the tag line underneath, filling up the space below my name. I would like to see options with my name colors in both navy blue as well as orange. My current business card has my name in orange and my descriptors in navy. I want the colors to flow and be balance visually.

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Signs (including shops, billboards etc.)
  • Television/screen

This design should not have this in the entries

I don't want times new roman font. I don't want the focus to be on a spine. I don't want it to seem related to medicine or medical doctors. I don't want the image part of the logo above the name. I prefer the image to the left. I'm not interested in earthy designs with trees, flowers or leaves. I want something that expresses vibrant life and human motion.

Colors to use in the design

navy blue, orange, white, black as an accent. I have included a screen shot of my current business card to give you an idea of the color blue and orange I prefer.

Briefly describe your contest

This is a logo contest. I need a logo for my office sign that I can also use on my business cards. I'm wide open for ideas!