Couture Laurendeau -a Logo Design Contest by Xaviercl

Creative Brief

Contest received 154 entries and the contest holder has awarded a winner.

Company or website name

Couture Laurendeau

Describe your company and organization and target audience

Couture Laurendeau is a luxury fashion brand selling mainly Sneakers (see images attached below). Our target audience will be men living in Canada & USA aged 18-54, with mid/high income that love tech, luxury fashion, and sport.

We want the Couture Laurendeau logo to look as iconic and prestigious as the most popular luxury fashion brand of the moment (Gucci, Louis Vuitton, Philipp Plein) - BUT VERY IMPORTANT: It must be unique and not similar to any existing luxury brands logo.

The design should have the following

Simple logo, mainly text-based, appropriate for men 18-54, prestigious feeling, can go on shoes & apparel.

We want this logo to be on the front tag & insole of our new white sneakers (see 2 sneakers images attached to this project).

The tag section is square & the sole logo is horizontal, so the logo must be able to fit on both placement properly.

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Merchandise (mugs, t-shirts etc.)

This design should not have this in the entries


Colors to use in the design

Open to all colors, black or white. But look at the color existing Luxury Brand uses.

Briefly describe your contest

Design Logo for Luxury Fashion Sneakers Brand