Build-a-Beer Flight Challenge

by KateGIB

23CREATIVES
68ENTRIES
8433CONTEST VIEWS
$210.00PRIZE AWARDED

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Grist Iron Brewing Company is a craft brewery in Upstate NY and we're partnering with Southern Tier Running Club (a local nonprofit club) to host our first ever Build-a-Beer Flight Challenge event. Basically we're targeting both serious athletes and not-so-serious athletes (we'll take anyone who likes craft beer) to come out in teams of 4, dress in a fun beer-themed team uniform, then complete a series of 8 stations throughout a marked area on our property (mixture of fields, trails, and woods). Participants can run, jog, walk, crawl, etc. around our property searching out the stations, four of which will feature a different beer sample that each team member will drink to "build a flight" with the remaining four stations featuring a fun take on common drinking games that the teams will need to complete (i.e. giant beer pong, quarters, etc.). Teams will receive either a mark on a scorecard or a themed coaster to show they've completed all the required tasks. Once all 8 stations are completed the teams will race back to the finish line and receive a free pint for competing. We'll also be giving out awards for fastest time, slowest time, and best team uniform.

This event will be marketed as a fun, laid back activity that even the most non-athletic person could complete. This is a brand new event for us, so we'd like to have a fun, crisp, colorful, professional-looking logo created to add some credibility to our event in its first year. We're expecting that this event will be a popular one and we'd like to continue this on into the future.

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