Braille Institute of America -a Logo Design Contest by BIAUSA

Creative Brief

Contest received 339 entries and the contest holder has awarded a winner.

Company or website name

Braille Institute of America

Slogan or Tagline


Describe your company and organization and target audience

The Blue that we use in our main logo is PMS 540 and the grey is PMS 403 (see attached jpeg). While using these colors is not required, this logo must fit in with our large family of existing logos.

The design should have the following

Horizontally laid out with "Connection Pointe" words stacked. While being unique, this logo should thematically relate to the existing family of Braille Institute logos. (see attached jpeg) Myriad Pro and Adobe Garamond Pro are used often here.

This logo will be used for

This design should not have this in the entries

Blind and visually impaired individuals who are curious about using the latest accessibility technology to improve their lives. They are usually students of Braille Institute and range from teens to seniors.

Colors to use in the design

Briefly describe your contest

Technology center for the blind