Creative Brief

Company or website name

1765 Apparel Co

Slogan or Tagline

The Spirit of 1765

Describe your company and organization and target audience

"At 1765 Apparel Co we do not pretend to be perfect and know that there is much to learn, but much to be grateful for. We know and understand the mistakes made as a fledgling and growing country and realize that through this growth, we can be better. The American Spirit represents rebellion and freedom from Tyranny, something that most in this world do not truly understand. American Spirit is strong, disciplined, filled with grit and prideful of our diversity. We are all sons and daughters of this worlds ancestors unified under the banner of freedom, under the banner of America. We give thanks to all who have served, sacrificed and given all for this incredible nation we call the United States of America." - Will Hawn Jr

The design should have the following

The design should have the feel of American Independence, rebellion, war, viking roots (some believe North America was discovered by Leif Erikson), etc. If possible, maybe the incorporation of the attached image. This was our unit logo in Iraq, but if it doesn't tie in, no worries.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

Colors to use in the design

Black, Red, White

Briefly describe your contest

Designing the spirit of a 1765 America.