All the names I suggested are descriptive and conservative. Domains are checked for availability and (where applicable) marked as premium. I find them all suitable to your requirements stated in your brief. I would suggest a strong bold optic: bold font, aligned, no delicate elements like linings or graphics. And I would even suggest to go for a good font rather any logos and graphic elements (For example the “Chanel fashion logo†lives by its font -which is classic and timeless). You asked for color suggestions; Again, I would suggest a bold statement. Not colorful, neon or playful, but bold (the opposite of a bold color would be crème or vanilla for example). This would support your request for a strong reliable image. A good conservative color is blue (like in news agencies). Blue is connected to words like; conservative, water, life, reliable, clean, pure… I personally would chose some “modern†blue colors like aquamarine which looks clean and healthy. Regarding the color spectrum, I suggest to use colors mimicking water. I would choose 1-3 color variants and stick with it for the whole branding of the company (rare Ads in a contrasting color possible). I hope you like it. Kind regards.