Wyoming Logos

Famous Wyoming Logos

Wyoming is more than where the wild buffalo roam. Wyoming is home to more than where some of our greatest national parks reside (we’re looking at you, Yellowstone and Grand Tetons). Wyoming is more than where you can ski one of the highest ski mountains in the country. 

Wyoming may have been the 44th state to join the United States, but it hasn’t slept on growing its economy. Several businesses have headquarters in this mountain state and quite a few of them are companies you likely are familiar with.

With an economy that spans a variety of industries, Wyoming knows a thing or two about creating logos that catch the attention of a wide array of audiences. 

Taco John’s

Founded by John Turner, today Taco John’s earns $106 in annual revenue and still has its headquarters in Cheyenne, WY. If you’ve never been to a Taco John’s, this Mexican-inspired fast-food chain serves everything from tacos to burritos, to their signature dish, Potato Olés. Taco John’s refers to its style of food as “West-Mex,” and its logo is just as unique as that style of food.

Taco John’s logo captures everything a logo needs. The font is bold, with Taco John’s wordmark written in lowercase letters. Even with this lowercase font, the brand name is still the focal point of the logo. Sitting on top of the logo is a taco, depicting the brand’s core menu item. The text below Taco John’s wordmark states when the company was founded.

This script is much smaller than the other wordmark, with thinner lettering. Despite this font being written in uppercase, your eyes read this after the brand name. A final piece of the logo is the color choice of the main text. Red ties back to the common condiments and toppings for tacos – tomatoes, salsa, and hot sauce. Overall, Taco John’s does a stellar job at crafting a recognizable logo that stands out from its fellow fast-food competitors. 

Basin Radio Network

Every state has its radio stations and for Wyoming, Basin Radio Network is one of the larger radio broadcasting companies in northeast Wyoming. Basin Radio Network has six stations beneath it, ranging from today’s hits to country to news radio. Headquartered in Gillette, Wyoming, Basin Radio Network’s logo aims to attract just as much attention as its six stations do. Its logo is a simple one, like the logos of radio stations across the country.

Radio stations need to have a logo that is easily scalable for a variety of swag. Basin’s logo is a font that is clear, concise, and bold. On the left of the wordmark is an abstract icon. This icon is blue to resemble the water in a basin and the sharp, angular lines on the icon, as well as on the font, are reminiscent of sound waves, directly conveying what Basin Radio Network is all about. 

Jackson Hole Resort 

The peak at Jackson Hole’s summit is 10,450 feet, making Jackson Hole one of the premier ski destinations in the States. Sitting in the Teton Range of the Rocky Mountains, each year Jackson Hole averages nearly 460 inches of snow. With a mountain drawing in skiers from all over the country during the winter, and adventure seekers during the off-season, the mountain’s logo needed to capture just how special visiting Jackson Hole is.

The wordmark for Jackson Hole’s logo is also a bold, uppercase font, clearly stating the resort’s name. What is special about this logo is the icon. The icon features a cowboy riding a horse in front of the Tetons. This logo is unique because while most visitors come to ski the mountain, Jackson Hole’s ranches are its second biggest draw and what the resort aims to showcase. This design shows us that you can choose to use your logo to highlight an area of your business you want to showcase more.