Property Logo Design - Hatchwise Design and Naming Contests

Famous Property Logos

Property in the business world can mean a wide range of things. Properties can be real, intangible, non-fungible, intellectual, and many other descriptors. And just like you can find different kinds of property, there are also endless types of property logos. Some famous property logos feature a house- or building-shaped graphic to make it clear what kind of property they address. Other property logos are more subtle and abstract. Browse some famous property logos and see what catches your eye.

Property Brothers The Property Brothers, aka Drew Scott and Jonathon Scott, are Canadian real estate/design professionals who also have a popular reality television show. The Property Brothers help people find, redesign, and renovate houses to create homes they love. Their logo is prominently featured on their HGTV show.

The Property Brothers logo is a wordmark that makes great use of symmetry. Taking advantage of the fact that “Property” and “Brothers” both have eight letters, the logo features the two words stacked on top of each other using a sans-serif font. "Property" is rendered in slim navy characters and beneath it, "Brothers" is shown in whitespace over a navy blue rectangle. The logo references the brothers’ relationship and how they are a matched set, but not identical.

Vacasa Vacasa is a property management company focusing on vacation rentals. Vacasa manages many homes on Airbnb and VRBO, plus rents homes directly to travelers. The company aims to make the rental process easier for both homeowners and renters. This goal is reflected in the brand’s name, which combines “vacation” with “casa,” or “home” in Spanish.

Vacasa’s branding uses a graphic element and a wordmark for its logo. The graphic features a house-shaped irregular pentagon surrounding two angular elements that mirror the overall shape. White space on the bottom edge implies an open door while the repeating lines imply that Vacasa has many homes available. The wordmark uses a slim, sans-serif typeface and all lower-case characters. The letters in Vacasa are evenly spaced next to the graphic. None of the characters reach into the “roof” of the logo’s house, nor into its “basement.”

Zillow Zillow is an online real estate listing aggregator. The company collects MLS information for properties on the market. Interested property buyers can browse listings by amenities, location, price, school zones, number of bedrooms, and much more. Zillow also offers services related to properties like mortgages, rental properties, neighborhood guides, online tours, and more.

Zillow’s logo design is fairly similar to the Vacasa branding. Both feature an abstract house graphic and a sans-serif wordmark, all presented in monochromatic blue. However, there are some differences between the two brands. Zillow’s house graphic is solid blue except for an angled, z-shaped whitespace accent that slashes across the house. The Zillow wordmark features a bold typeface that takes up plenty of visual space. The characters extend into the “roof” of the graphic. The brand name is also displayed using a standard title case, with a capital Z.

Property Logos

Property Logos designed on Hatchwise

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