New Mexico Logos

Famous New Mexico Logos

If you’re an art lover, you may associate New Mexico with Georgia O’Keefe. If you’re familiar with history, you may associate New Mexico with being the site where the first nuclear explosion occurred. Or, if you’re a television fan, you may associate New Mexico with the show, Breaking Bad.

New Mexico has so much to offer from southwest cuisine to breathtaking landscapes to pueblo architecture. In a state with so much history and culture, it’s not shocking that a wide array of companies have decided to not only establish roots here but have also decided to design logos that are tied to the deep history of this state.

Los Alamos National Laboratory Foundation 

With so much open land available in New Mexico, it makes sense that research and development laboratories would set up their home base in this state. Los Alamos National Laboratory is one of those labs. Headquartered a short distance from Santa Fe is Los Alamos National Laboratory, one of 16 labs for the Department of Energy, which was established in 1943. This lab has been in the spotlight recently with Oppenheimer’s recent release, as this lab was involved in the development of the first atomic bomb. Today, Los Alamos is led by Thomas Mason and employs more than 12,700 employees. The lab is affiliated with the University of California, Battelle Memorial Institute, and Texas A&M and is owned and operated by Triad National Security, LLC.

In 2021, Los Alamos unveiled a new logo, the first new logo this lab had seen in 20 years. This logo features the lab’s wordmark in a clean sans-serif. To the left of the wordmark is a circle emblem with an atom symbol. The atom represents the mission of the lab and what the lab's work has been historically focused on. The atom is open, showing that it is evolving. This symbolizes that Los Alamos is always looking forward and constantly evolving, representing how dynamic their research is. The logo sticks to two colors, white and blue, ensuring that the focal point remains the atom emblem and the wordmark.

New Mexico Lobos

Every university has a mascot that represents the campus. For the University of New Mexico that is the Lobos. The most popular sport you’ll find this mascot at is the college’s men’s basketball games. The Lobos men’s team competes in the Division I, Mountain West Conference. The Lobos men’s basketball team was founded in 1899 and began formally competing against regional colleges in 1920. Since the team’s inception, the Lobos have made it to the NCAA tournament 15 times and have had NBA players like Michael Cooper, Luc Longley, Danny Granger, and Kenny Thomas all come out of this team.

The New Mexico Lobos logo features the team’s mascot, a Lobo. Lobo translated into English means “wolf.” The mascots are named Lobo Louie and Lobo Lucy. The Lobo is a symbolic choice for the team to include, as it is an animal that represents ferociousness and intimidation onto others. This not only ties into the history of New Mexico, but it is also representative of how the Lobos hope to beat out their competition. The logo design forms a shield, making it easy to place on anything from a jersey to a baseball hat, to a sign in an arena.

Dion’s

If you’re local to Albuquerque, chances are you’ve encountered a Dion’s. Founded in 1978 after two friends moved to New Mexico and bought an existing pizza shop, Dion’s has grown to include 27 locations across New Mexico, Texas, and Colorado. When the restaurant first opened, the friends planned to offer Greek food, but after customers continuously requested pizza, the two pivoted. Dion’s menu today includes pizza, salads, and subs and you can get toppings native to New Mexico (like New Mexico chili and pine nuts) or Dion’s original Greek, or green chile ranch, dressings.

When it came to designing Dion’s logo, Dion’s kept the logo design straightforward. The logo features Dion’s wordmark in a red, unique cursive font. The font color represents the red pizza sauce, and the cursive font represents the timelessness of Dion’s recipe. Sometimes the logo also features an image of a chef carrying a large pizza, further symbolizing what the brand is all about. These logo features depict what you can expect when you visit Dion’s.