Delaware Logos

Famous Delaware Logos

If you’re not from the east coast, it’s sometimes easy to forget that Delaware is out there. It’s a small state (although not as small as Rhode Island) nestled between Pennsylvania, New Jersey, Maryland, and Delaware Bay.

Despite being a smaller state, Delaware has attracted founders with big ideas that have established some very large American companies. With these large companies come larger-than-life logos that consumers can easily recognize across the country, and probably even the world.

With some prominent logos coming out of Delaware, there are lessons we can all learn from these logo designs. Below is a sampling of some of these famous logos, but for more logos from “The First State,” browse the logos our designers at Hatchwise have created for more Delaware-based companies!

Dogfish Head Brewery

Those who love visiting breweries would be pleased to learn that Dogfish Head Brewery’s headquarters is in Milton, Delaware (if you didn’t know already).

Dogfish Head was founded back in 1995 by husband-and-wife team, Sam and Mariah Calagione. In 2019, Boston Beer Company took over ownership of the beer brand, but its original location will always be in Delaware. Dogfish Head produces 175,000 barrels of beer annually and its most popular beer variety is its line of 8 IPAs.

When it comes to its logo, Dogfish Head took a straightforward approach. The logo features the dogfish shark which the beer is named after. The dogfish ties the brand back to the ocean, which ties back to the founder’s Delaware roots and being by the water. Below the dogfish is the brand’s name in a serif font. The logo is often displayed in shaded black coloring. The simplicity of the logo allows for it to be printed on everything from a beer bottle to a t-shirt to a restaurant sign.

Navient

If you are currently paying off student loans, you may already be familiar with Navient. Founded in Wilmington, Delaware in 2014, Navient is a student loan servicer for borrowers in the United States. Navient is a subset of Sallie Mae, being founded after Sallie Mae split up into two divisions– Sallie Mae and Navient.

Today, Navient oversees $300 billion in American student loan debt from upwards of 12 million borrowers. Its logo represents the corporate side of this industry, with a simple design only consisting of the brand’s name. The colors chosen are where the designers tried to get creative.

Blue and purple are often associated with friendliness, implying that Navient is your friendly neighborhood lender. One of Navient’s slogans is “path to success.” The “E” in the wordmark consists of three lines, conveying these paths to success.

Chemours

Delaware is home to a variety of companies in a variety of industries, even the chemical industry. Chemours is a subsidiary of the larger, more well-known DuPont brand. Chemours was officially founded in 2015 in Wilmington, Delaware and Chemours gained immediate attention, entering the NYSE that same year.

Unlike other chemicals (and its former parent brand, DuPont), Chemours has a niche in this industry and that niche is performance chemicals. This brand’s logo plays off the Chemours name, which plays off of “chemistry.” While the logo includes the Chemours wordmark, to the left of the wordmark is an image of atoms, joined together forming a chemical bond. This chain of atoms forms an abstract “C.” The colors are all complimentary of each other, just like atoms often need to be.