Creative Brief
Contest received 31 entries and the contest holder has awarded a winner.
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- CREATIVE BRIEF
Company or website name
Canada Post
Describe your company and organization and target audience
Canada Post is Canada's postal delivery company. Our target is our senior management.
The design should have the following
We would like a graphic that depicts a person on the top rung of a step ladder picking the last piece of fruit that is hanging at that level. Behind/beside this person would be another much higher ladder with a person reaching to pick the fruit that is at the top of the tree. The words "Next Level" could be included in the graphic or not included. We are trying to portray that we are moving to the "next level" of safety. We have picked all of the low hanging fruit and are now climbing up the ladder to reach the high hanging fruit.
Briefly describe your contest
We are trying to portray that we are moving to the "next level" of safety. We have picked all of the low hanging fruit and are now climbing up the ladder to reach the high hanging fruit.