1. SOUPHOOD - Local, Gritty, Friendly (Plays well on the "neighborhood" aspect. It feels approachable and unpretentious. .COM available at lowest price) 2. SOUPCIERGE - Service-oriented, Elite, Unique (A clever play on "Concierge." It suggests high-end ingredients and curated service. .COM available at lowest price 3. SOUPERELISH - Flavorful, Classic, Enthusiastic (An excellent portmanteau. It emphasizes the taste and the "relishing" of the experience. .COM available at lowest price. Please share your thoughts. Also simple do's / don'ts will do. Thanks