Naming contest

Naming a new food brand

Awardedfeaturedurgent
Prize Awarded
$150
Creatives
11
Entries
2,123
Contest Views
10,861
Creative Brief

What the contest holder asked for

Name of Contest
Naming a new food brand
Describe your company and organization and target audience
<p>This company is a gourmet food company that is handcrafted, small batch just how your grandma would make it. I will be launching with fruit spread and fruit butters. But I don't want to limit myself to just one niche of food. Eventually I want to expand out the line into other categories.&nbsp;</p><p>The business began because my grandparents dabbled in growing different fruit and nut varieties on their small rural farm. The fruit spreads and fruit butters are unique blends of fruits.&nbsp; Both grandmas made delicious fruit spreads, and I want to share the same experience with others that doesn't have a Grandma that can treat you with stunning spreads. The fruit butters have a twist is all in the recipes with a surprising spice that is blended into the recipes. Many people think of fruit spreads and fruit butters for just toast. Heck no!&nbsp; I teach customers that fruit spreads and fruit butters can be used as an ingredient for meats, sweets, cocktails, veggies, etc. I give customers recipes to take with them to incorporate their new products into delicious meals and snacks.</p><p>I originally grew up in a small town in rural Missouri, and studied horticulture and agriculture education that eventually led me to opening a food business. I am a small-town girl at heart. I am very passionate for delicious and healthy food that just brings a smile to your face. My grandparents, dad and uncle owned a grocery store for 34 years that the community loved and adored. Being around food brings me joy. I love to spread the love and joy through my creations.</p><p> </p><p>Spreading the love of food. Love and Joy of Food.&nbsp;</p><p>current<span style="font-size: 0.875rem;">&nbsp;flavors:</span></p><p>Apple Butter: thick and chucky consistency apple and spices</p><p>Bottom of the Barrel spread: strawberry, blueberry and blackberry</p><p>American picnic spread strawberry, raspberry and blueberry</p><p>Dueling Berries spread blackberry and raspberry</p><p>Road Trip spread strawberry, peach, raspberry, blueberry and blackberry</p><p><br></p><p>My demographic is late 20's to 60's, woman, that are middle to upper class, foodie, college degree or higher</p><p>The stores that I will be selling to is boutiques, butcher shops, gift stores, travel destinations, markets, coffee shops, wineries, restaurants</p><p><br></p>
What do you need written
<p>I am needing the new brand name of my food business.&nbsp;</p><p>* Vintage / vintage modern</p><p>*agricultural/hometown&nbsp;</p><p>*Comfy</p><p>*inviting/welcoming</p><p><br></p><p><br></p>
What is important
<p>The brand needs to encompass/embrace gourmet food&nbsp;</p><p>needs to pull you in by the name and understand what the brand represents</p><p>ok with checky and fun</p><p>Needs to be family friendly&nbsp;</p><p>I don't want a short lived (trendy) name</p><p>Flows off the tongue</p><p><br></p><p><br></p>
What do you not want
<p>boring</p><p>plain</p><p>overly weird</p><p>totally modern</p><p>generic</p><p><br></p>
Other Facts
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Briefly describe your contest
Come up with astounding business name for a hand crafted food company