Naming contest
Naming a new food brand
Awardedfeaturedurgent
Prize Awarded
$150
Creatives
11
Entries
2,123
Contest Views
10,861
Creative Brief
What the contest holder asked for
- Name of Contest
- Naming a new food brand
- Describe your company and organization and target audience
- <p>This company is a gourmet food company that is handcrafted, small batch just how your grandma would make it. I will be launching with fruit spread and fruit butters. But I don't want to limit myself to just one niche of food. Eventually I want to expand out the line into other categories. </p><p>The business began because my grandparents dabbled in growing different fruit and nut varieties on their small rural farm. The fruit spreads and fruit butters are unique blends of fruits. Both grandmas made delicious fruit spreads, and I want to share the same experience with others that doesn't have a Grandma that can treat you with stunning spreads. The fruit butters have a twist is all in the recipes with a surprising spice that is blended into the recipes. Many people think of fruit spreads and fruit butters for just toast. Heck no! I teach customers that fruit spreads and fruit butters can be used as an ingredient for meats, sweets, cocktails, veggies, etc. I give customers recipes to take with them to incorporate their new products into delicious meals and snacks.</p><p>I originally grew up in a small town in rural Missouri, and studied horticulture and agriculture education that eventually led me to opening a food business. I am a small-town girl at heart. I am very passionate for delicious and healthy food that just brings a smile to your face. My grandparents, dad and uncle owned a grocery store for 34 years that the community loved and adored. Being around food brings me joy. I love to spread the love and joy through my creations.</p><p> </p><p>Spreading the love of food. Love and Joy of Food. </p><p>current<span style="font-size: 0.875rem;"> flavors:</span></p><p>Apple Butter: thick and chucky consistency apple and spices</p><p>Bottom of the Barrel spread: strawberry, blueberry and blackberry</p><p>American picnic spread strawberry, raspberry and blueberry</p><p>Dueling Berries spread blackberry and raspberry</p><p>Road Trip spread strawberry, peach, raspberry, blueberry and blackberry</p><p><br></p><p>My demographic is late 20's to 60's, woman, that are middle to upper class, foodie, college degree or higher</p><p>The stores that I will be selling to is boutiques, butcher shops, gift stores, travel destinations, markets, coffee shops, wineries, restaurants</p><p><br></p>
- What do you need written
- <p>I am needing the new brand name of my food business. </p><p>* Vintage / vintage modern</p><p>*agricultural/hometown </p><p>*Comfy</p><p>*inviting/welcoming</p><p><br></p><p><br></p>
- What is important
- <p>The brand needs to encompass/embrace gourmet food </p><p>needs to pull you in by the name and understand what the brand represents</p><p>ok with checky and fun</p><p>Needs to be family friendly </p><p>I don't want a short lived (trendy) name</p><p>Flows off the tongue</p><p><br></p><p><br></p>
- What do you not want
- <p>boring</p><p>plain</p><p>overly weird</p><p>totally modern</p><p>generic</p><p><br></p>
- Other Facts
- -
- Briefly describe your contest
- Come up with astounding business name for a hand crafted food company