Kyrias - Inspired by Greek word 'kyria' for 'mastery', evoking expertise and skill and the greek '-ias' indicating the region or origin someone is from. Therefore Kyrias, pronounced and sounds like ‘curious’, is the place or region of mastery. A place where one goes when one needs assistance from a master in his field. From here, it is easy to develop a story that will revolve around the concept of a master advisor, mentor and guide. The field would be the financial sector and the focus would be experience, innovation, data synthesis and yes curiosity. This also would lend itself to potential sub-brands.