VERTEX - means at the top or apex, which could denote your companies position as a consultancy. In addition each of the letters could denote to your company’s core values or brand personality traits, V- VISIONARY, E- ENTHUSIASTIC, R -RELIABLE/RESILIENT, T -TRUSTWORTHY, Ex -EXPERTS/EXPERIENCED. As a whole it can be read as ‘VISIONARY, ENTHUSIASTIC, RELIABLE & TRUSTWORTHY EXPERTS.’