Botanx. LLC -a Banner Ad Design Contest by botanxllc

Creative Brief

Contest received 51 entries and the contest holder has awarded a winner.

Company or website name

Botanx. LLC

Links to the website

www.botanx.com

Describe your company and organization and target audience

Botanx, LLC is a research, science and technology based manufacturing company that formulates, develops, manufactures and packages a full complement of natural personal care products for domestic and international concerns. We private label and contract package personal care products, cosmetics, bath salts and powders and home fragrance products. Botanx is conveniently located in Southern California adjacent to major transportation hubs and international airports. We utilize earth friendly, green manufacturing processes, maximize the use of renewable resource raw materials and minimize the use of non-renewable and petrochemical based raw materials. We provide formulation and product development services with low minimum order quantities and short lead times. Botanx is the intersection between nature, science, beauty and innovation. We are a B-2-B company.

The design should have the following

We're looking for an ad design that can be used for both banner and column use online and in print. For column use online we need a 2”H x 2”W, 2”H x 4.5”W and a 3”H x 2”W design. They need to be easily read in these sizes so the use of graphics to convey our services is encouraged. We manufacture bath and body products such as bath salts, body washes, body powders, bath oils and bubble baths, hair care products such as shampoos, conditioners and styling aids, skin care products such as anti-aging creams, cleansers, masks, toners and serums, color cosmetics such as eyeliners, mascaras, foundations and mineral make-up powders, manicure/pedicure products such as cuticle oils, sugar and salt scrubs and foot soaks/softeners and spa products such as seaweed wraps, cellulite creams, body masks, massage oils and candles. Our strengths are natural and organic product formulation, low minimums, competitive prices, complete research & development services new and innovative ingredients and fast turnaround times. Examples can be found at the following sites:
http://www.happi.com/
http://www.personalcarecouncil.org/
http://www.personalcaremagazine.com/
http://caliscc.org/images/downloads/cosmegrams/2009-10-cosmegram.pdf
http://www.foodproductdesign.com/

We want the ad to graphically convey what we do as we don’t want our potential clients to have to read a lot of print to understand. We’re a cosmetic manufacturing company, based in science and technology, formulating, manufacturing and packaging high quality personal care products, catering to natural product marketplace. We want to use the tag line “Creating Innovative Products by Blending Science and Nature”. Our main strengths can be communicated by a word or two such as “Natural Product Formulation”, “FDA Registered”, “Fast Turnaround”, “Low Minimums”, “Competitive Pricing”, “cGMP Quality Control”, etc. This part we want consistent through all ads with only the variations below happening quarterly.
We want to run slightly different ads quarterly, highlighting product categories. The first month bath products highlighting our expertise in bath salts, body powders, bath gels, lotions and bath oils, next skin care serums, creams toners and anti-aging products, then hair care shampoos, conditioners, pomades and styling products, then baby products such as shampoos, bubble bath, lotions and baby powders, filled into jars, bottles, tubes and packets.
Thanks, James

Briefly describe your contest

Natural Cosmetics Contract Manufacture Ads for Web and Print