Bi-Weekly Blog Round-Up

Hello everyone! 
We are having a great March, so far! The weather is finally warming up here in New England and we’ve been getting some glorious sunshine.

We’ve been seeing some cool new businesses get some great new logos, as well as seen a few really awesome tee-shirt designs created! Our creatives have been knocking is it out of the park with their creativity lately and we’ve been impressed with their awesome work! 

Have a wonderful week, and hopefully, you get a chance to enjoy some sunshine, wherever you are! 

George Ryan 
…and the rest of the Hatchwise Team

Featured Design of the Week

We love this winning design from a recent logo contest that was held with us. It shows how sometimes a simple line drawing with some subtle color can make a stunning logo! Great job, 

Amazon Changes Mustache Icon

We’re all familiar with the new Amazon app logo, but how many loyal Amazon customers have noticed the subtle changes that the company made to their app icon? 
Although the company has not directly said if it was, it’s believed that this was due to the feedback that the original icon got from users, comments being made about the resemblance that the icon had to do with the toothbrush mustache, a look that is associated with Adolf Hitler.

The company initially received backlash for the icon from its users for the look, although they didn’t announce the new change to the icon to the public that they made based on the feedback. Instead, Amazon decided to silently roll out the updated icon… 

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Should I Hire Influencers to Promote My Brand?

Influencer culture is the most rapidly growing marketing tool today. Yet, influencers can make or break a company. Find out how an influencer partnership could be the best marketing investment you ever make, but only if you know how to choose the right one. 

Influencers are the heavy hitters in the marketing world. In recent years, influencers have become the go-to way to market your business. 

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The Best Colors For Business Logos

Let’s face it; choosing your logo color can be stressful. Picking the right color scheme establishes your business personality and helps your logo be instantly recognizable to your customers. Choosing the right color can highlight your business’s strength and help attract customers to it. Although it looks hard and overwhelming, it’s really not as intimidating as it seems. All it takes is for you to find a perfect color for the logo to represent your company.

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Why Your Business Needs Subscription-Based Graphic Design in 2021

Tired of sifting through freelance boards to find the right graphic designer? Don’t have the budget to bring on someone in-house? With a bit of time and money, you can find a skilled designer or design agency on retainer … but during these difficult times, things are stretched thin.

Your small business may be caught in a middle ground between “Our staff writer also dabbles in design” and “We need complex designs done every day.” The solution? A subscription-based graphic design service that provides high-quality, on-demand designers for one flat rate. Here’s what this virtual workforce model is all about, and why it’s going to transform small businesses in 2021!

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